In this interview segment, the hosts discuss the success of a Broadway production, noting the excitement of seeing audiences enjoy the show. They then shift to the challenges of marketing a Broadway show, highlighting that unlike films, theater productions operate with a fixed, limited advertising budget, which forces careful allocation of promotional resources.
Your show is running on Broadway.
It is, yeah. And people are having a fantastic time in the theater. Yeah, no, it's nice to get those kind of notices. I knew that there was something from the moment I wrote the script and heard the music. So to finally see that audiences are really buying into it and really enjoying it, like, it's one of the best feelings ever.
Obviously, correct me if I'm wrong, but you can't afford enough advertising to be, say, a film, where you can push multi-million dollars of advertising. You've got a fixed amount that you can allocate.
And you gotta know when it's best to be used. If you wanted to dip into your reserve and say, you know what, this isn't working, let's do something different. Or when the Tony campaign comes up, what do we do to stand out from the rest? One of the things that I've been trying to champion, and they kind of played with it right now, Spacco, is, well, what does this guy in the show do? He murders people that are in his way. What should we do to the other shows? How can we do that in such a way a fun, smart way that, like, we're— that's our brand. That's what we— that's what this show is about, getting what you want no matter who's in your way. And I'm like, there's a way of playing with this in a humorous way. And, and so they— we've touched on it a little bit with, um, some of the opening night, um, uh, graphics that we do on Facebook and, and Twitter and all that. But, you know, I would like to see that something like that happen because it's a crease It creates excitement. People talk about it. They don't quite know what's going on and they want to know more. So right now it's, it's, you got to stand out and there are so many shows and it's hard to stand out and it's harder to stand out when you don't have that brand or a celebrity. So, but you do have very good word of mouth. The word of mouth is amazing. I actually sometimes stand outside the theater just to listen to what people say.
