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ShowbizU: Marketing Director- Deirdre Alby & Tim Kashani

Name: ShowbizU: Marketing Director- Deirdre Alby & Tim Kashani
Uploaded: 2014-03-20T17:15:19+00:00
Duration: 12 s
Channel: Tim Kashani
Description: In this interview, the marketing director explains her position within Frankel/Green Theatrical Management, detailing how she serves as the in‑house…

20 Mar 2014 · 0 min

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In this interview, the marketing director explains her position within Frankel/Green Theatrical Management, detailing how she serves as the in‑house marketing lead for productions produced by the firm’s four partners and occasionally for other shows they manage. She outlines the breadth of her portfolio—including Fitch Four Below, Stomp, Murder Ballad, Old Jews Telling Jokes, and Leap of Faith—highlighting the constant shift between strategic campaigns and the dynamic nature of the work. She argues that, even in an era where many producers rely on external agencies, having an internal marketing director provides a strategic nucleus that streamlines fundraising, ensures cohesive messaging, and offers a single point of accountability. The conversation also notes that producers retain final veto power over marketing decisions, underscoring the collaborative but hierarchical nature of theatrical marketing.

What does that mean to be the marketing director? Because many shows don't— or many producers don't have a marketing director, and many shows don't even have their own marketing director. They rely on one of the agencies to provide that, right?
Um, so I technically work for Frankel/Green Theatrical Management. So any show that, um, my— the four partners are producing, um, I'm usually the inside marketing director for, um, And then that also extends to sometimes if we're just general managing the show, sometimes I'll be also hired as the marketing director. So while this, while "Fitch Four Below" takes a lot of precedence just because it's such a huge project, I also work on "Stomp." I worked on "Murder Ballad." I worked on "Old Jews Telling Jokes," "Leap of Faith." So there's a lot of projects going in and out and my brain is constantly going from one. One strategic campaign to another. So I mean, it's— and I never get bored, I guess, is a good answer to that, because there's always, you know, another project that's coming down the pipe. Like I said before, I think, I think it's— in this day and age, it's important for a producer to have a marketing director, even if it's not somebody, you know, even if you're getting an outside marketing director, because because you want that nucleus, you know, and you want that ease of being able to go out and raise money and make sure that the show is actually functioning as the show. And, you know, then you have this one person that can come back to you and say, you know, this is what's going on, this is what the team is thinking of as far as like the strategic plan.
And then, you know, obviously the producers get to veto whatever they like, which they, you know, it's their show.