Tim KashaniAligning humanity and technology through story-driven action and impact | Co-Founder, Apples & Oranges | Technologist, Director, Writer & Producer.

ShowbizU: The Trends in Theatre Going- Brian Kite & Tim Kashani

Name: ShowbizU: The Trends in Theatre Going- Brian Kite & Tim Kashani
Uploaded: 2014-02-18T19:20:12+00:00
Duration: 10 s
Channel: Tim Kashani
Description: In this interview segment, the speakers discuss emerging trends among modern theatre ticket buyers. They note that today’s audiences have shorter…

18 Feb 2014 · 0 min

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In this interview segment, the speakers discuss emerging trends among modern theatre ticket buyers. They note that today’s audiences have shorter attention spans, prompting playwrights to craft 90‑minute productions without intermissions. Audiences now view their time as precious and are reluctant to commit to three‑hour shows unless they are confident the experience will be compelling and rewarding. This reflects a broader shift toward concise, high‑impact theatre experiences.

The ticket buyer today, do you see anything emerging in trends that you find interesting, disturbing, fascinating?
I think the ticket buyer today has a shorter attention span than they used to. I think we do— more and more plays are being written to be 90 minutes with no intermission. I think They want to be challenged in that time. I think time feels more precious to people, I think. They don't want to spend 3 hours, they don't want to risk 3 hours at the theater unless they know it's going to deliver.
Right.
So I think now they want to be challenged. They want to right away feel like, oh, this is something that's going to matter to me. And that's a good thing. I'm glad it makes theater makers or art creators work harder. You gotta capture your audience right away. You have to spend every moment filled with dramatic tension and make it matter. And audiences just demand higher quality. They have a lot of choices. Yeah, they do not have to come and spend their money at the theater. They can do a lot of things on their phone, in their living room, on their iPad, you know, at a music thing. They can— there's so many choices now that You have to make it worth it. It has to be something a little bit different than what they can consume someplace else, and that's a great challenge. Nothing wrong with that.