Tom KrieglsteinFounder, Global Keynote Speaker, Swift Kick Leadership · Founder and Award-Winning Keynote Speaker at Swift Kick Leadership

A Superman Costume Makes Neutrals Smile #SupermanCostume#BlenderEvent#PositiveReaction

Name: A Superman Costume Makes Neutrals Smile #SupermanCostume#BlenderEvent#PositiveReaction
Uploaded: 2023-08-30T22:00:31+00:00
Duration: 58 s
Channel: Tom Krieglstein
Description: In this short monologue, Tom Krieglstein explains why dressing Mark in a Superman costume serves as an ideal "blender event" for community engagement. He…

30 Aug 2023 · 1 min

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In this short monologue, Tom Krieglstein explains why dressing Mark in a Superman costume serves as an ideal "blender event" for community engagement. He outlines four key reasons: (1) the costume brings the activity directly to neutral participants wherever they are; (2) it generates a positive, uplifting reaction rather than a shocking or negative one; (3) it acts as a bridge between larger, flagship events, helping neutrals transition from indifference to interest and increasing their likelihood of attending major gatherings; and (4) it is inexpensive to execute. The overall message is that simple, low‑cost stunts like a superhero costume can effectively move neutral community members toward deeper involvement.

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Think about Mark wearing this Superman costume. It is the perfect blender event for four reasons. Number one, he's bringing the activity to the neutrals wherever they're at. Number two, he's creating a positive reaction. Sure, he could dress up in a zombie outfit and dump a pint of fake blood all over him and run through the streets, but that's not going to have a positive reaction. That's not going to get people to be more engaged. He creates a positive reaction for them. Number three, he's helping to connect the dots between the larger events. Events. Mark's not trying to create a massive spectacle. He's doing a blender event, which falls in between the larger events that you host within your community. Don't rely on just your major events to engage your people. You got to do little things in between to get those neutrals go from meh to. Because once they're a, they're more likely to show up at that big event. And lastly, number four, it's cheap. It doesn't cost a lot of money.