Tom KrieglsteinFounder, Global Keynote Speaker, Swift Kick Leadership · Founder and Award-Winning Keynote Speaker at Swift Kick Leadership

The Secret to Standing Out as a Professional Speaker

Name: The Secret to Standing Out as a Professional Speaker
Uploaded: 2026-01-23T01:37:37+00:00
Duration: 1 min 26 s
Channel: Tom Krieglstein
Description: In this concise monologue, Tom Krieglstein argues that while strong delivery gets a speaker through the door, it does not make them memorable or…

23 Jan 2026 · 1 min

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1:26

In this concise monologue, Tom Krieglstein argues that while strong delivery gets a speaker through the door, it does not make them memorable or repeatedly hireable. He emphasizes that most speakers look alike and share similar messages, so differentiation is essential. Krieglstein introduces his proprietary "Dance Floor Theory" program and the use of a "plot twist" in every presentation as mechanisms to create an uncopyable, unforgettable brand. He frames positioning as the core problem: if a speaker’s talk can be described the same way as ten others, they have a positioning issue. The core call‑to‑action asks listeners to identify their own plot twist, positioning it as the key to sustained success as a professional speaker.

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Don't be fooled. Your amazing content delivery is not what makes you memorable. It's what gets you basically just in the door. I hate to say it, but speakers like me and like you are a dime a dozen. There's hundreds of people who look like me. There's hundreds of people look like you probably have the same message. Probably talk like you. And their message has a lot of same verbiage in it as well. You need something that helps you stand out. So in my career, I made choices. I call my program Dance Floor Theory. That alone turns heads. And in every single program I do, I also do what's called a plot twist. Something that's unexpected, something that makes them lean in and go, wait, wait a second. What just happened? Differentiation like that isn't about being better. It's about being uncopyable. I think that's a word. And unforgettable. Great. Delivery is the entrance ticket. It's just. It's what gets you in the door. But it's not the thing that's going to get you hired again and again. So if you. If, if can describe your talk the same way you might describe 10 other speakers, you have a positioning problem. The question isn't am I good enough or are you good enough? The question is, what do I do? Or what do you do that no one else does? So my question for you is, what is your plot twist as a professional speaker? Now I gotta go board my flight. See ya.