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In this brief keynote-style video, Tom Krieglstein invites campus leaders to attend the upcoming SVPSA/CIVSA conference. He references his pre‑COVID visit where he introduced the “Free Hugs” initiative and discussed “dance floor theory,” both presented as concrete strategies to boost engagement and retention among campus staff and students. Krieglstein frames these concepts as memorable, fun tools and encourages attendees to meet him, take photos, and possibly attempt another Free Hugs world record. The message blends personal anecdote, promotional enthusiasm, and a call‑to‑action, positioning him as an approachable, energetic resource for campus engagement.

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