Tom Krieglstein visited Carnegie Mellon's club fair and found tables full of flyers and candy using outdated recruitment tactics. He argues these passive methods don't work and that clubs need more engaging approaches to actually attract students.
During my visit to Pittsburgh, Pennsylvania, I stopped by Carnegie Mellon University. Don't say Carnegie, Carnegie, which is a beacon of innovation and future debt. While there, I passed by a club fair where every table was covered with this reading material and there was some candy to entice the students to come over and come closer to the table. We also passed several bulletin boards that were littered with posters about upcoming events and telling students to go attend those events. It all reminded me of this advertisement I once saw for an online marketing course that said, if you market it, they will come. Which is about as outdated a phrase as my AOL email address. Don't judge. Those traditional recruitment methods could have been so much better, but most of the leaders were stationed behind their tables, merely just informing those people passing by about what the group does and distributing flyers with information about the group.
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