Tom Krieglstein describes how the Casewell Drive Tiki Torch tradition drew neighbors together and raised property values on the street. He argues that humans crave belonging, and real community building means creating lasting connection, not just getting people to show up.
This tradition on Casewell Drive has expanded other roads nearby Casewell has now opened it up to allow other streets to join. Guess what happened? The property value on Casewell Drive shot through the roof. The parties were so popular, homeowners nearby wanted to participate. People wanted to live on Casewell Street. The Casewell Tiki Torch tradition, that's a tongue twister, Highlights truths about human the first is that we are social beings and we have a strong desire to be part of something bigger. When you think about engagement within your community, don't just think about how you can have someone participate a 10 year event, meeting or organization, but think about how you can give them a sense of belonging to.
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