Tom KrieglsteinFounder, Global Keynote Speaker, Swift Kick Leadership · Founder and Award-Winning Keynote Speaker at Swift Kick Leadership

Here is why Google is slow to adopt AI. #Search #Advertising #Revenue #Shorts

Name: Here is why Google is slow to adopt AI. #Search #Advertising #Revenue #Shorts
Uploaded: 2023-03-07T16:24:47+00:00
Duration: 32 s
Channel: Tom Krieglstein
Description: Google makes 60% of its revenue from search ads that rely on users clicking through result lists. AI-generated direct answers would bypass those ads, so…

7 Mar 2023 · 1 min

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Google makes 60% of its revenue from search ads that rely on users clicking through result lists. AI-generated direct answers would bypass those ads, so Google is cautious about full AI integration despite having the technology.

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I was so curious why Google hasn't rushed into the AI world yet. And I looked into it a little bit further, and I found out that 60% of Google's revenue comes from its search engine ads. So can you imagine what that disruption would be like from a business model standpoint, for them to skip over the ad revenue and go right to just giving you an answer? No wonder they're trying to figure this out, because their entire business model is structured on you going to Google and having to look through a bunch of things for four of which are going to be ads for them.