The Benjamin Franklin effect shows that asking someone for a small favor makes them more likely to help you again, not the other way around. It's counterintuitive: requesting beats offering when you want to build someone's loyalty.
So if you ask someone to do a favor for you and they do it, they're more likely to do another favor for you, more so than if you do a favor for them. This is mind blowing because typically when we want to get someone on our side, we do a favor for them, like, oh, here, let me help you out with that. But the Benjamin Franklin effect is saying, no, no, no, no, no, no, no. In fact, ask them for a favor, something small, nothing big, but something small that they can do for you, and then they're then more likely to do another favor for you later on.
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