Tom Krieglstein shows how Mom's Organic displays core values as full phrases like "Let go of the ego" instead of single words. He argues this works better because people can actually use them in conversation, not just memorize them.
I want to show you something. Let me lock the door so no one comes in. They put their core values up on the wall in the bathroom. That's not the big deal. The big deal here is, all right, I'm here in Mom's organic grocery store, not to show you groceries, but to show you something that's actually in their bathroom. So mind me as I come in here, and it's odd to come in the bathroom, but I want to show you something. Let me lock the door so no one comes in. They put their core values up on the wall in the bathroom. That's not the big deal. The big deal here is that they're phrases. Find your gratitude. Perception changes everything. Let go of the ego. The reason that's important is because I always say core values should not be a single word. They should be a phrase that can be used in regular conversation, which is exactly what they do here. Because then in a regular conversation, if someone can say, hey, let go of your ego. And that is one of their core values, but also is common language that they're using at Mom's Organic. And I'm going to leave the bathroom now because I don't actually need to use it.
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