Tom KrieglsteinFounder, Global Keynote Speaker, Swift Kick Leadership · Founder and Award-Winning Keynote Speaker at Swift Kick Leadership

Secrets of Attention: Brain Surprise Reactions

Name: Secrets of Attention: Brain Surprise Reactions
Uploaded: 2024-04-03T22:30:11+00:00
Duration: 31 s
Channel: Tom Krieglstein
Description: In this brief talk, Tom Krieglstein highlights the power of "aha" moments, describing them as strong triggers that capture attention. He references…

3 Apr 2024 · 1 min

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In this brief talk, Tom Krieglstein highlights the power of "aha" moments, describing them as strong triggers that capture attention. He references Otanya Luna's book Surprise: Embrace the Unpredictable and Engineering the Unexpected, which emphasizes the value of deliberately creating surprise experiences. Krieglstein explains that when people encounter something unexpected, the brain initiates a "surprise sequence"—a rapid neural alert that signals importance and prompts heightened focus. The segment underscores how engineered surprise can be used to direct attention and reinforce learning or engagement.

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Those aha moments are so powerful. In fact, Otanya Luna wrote the book Surprise Embrace the unpredictable and engineering the unexpected. And in it, she talks about the value of creating surprise aha moments like the one we did. And she describes the experience like this. When people are surprised by something, the brain goes through the surprise sequence. It's a strong neural alert that tells us that something is important going on and that we should pay attention.