Tom Krieglstein shows why people stay in communities: a NYC gym's banner says "come for the equipment, stay for the community," and a knitting group proves it. The four moves that work are a clear topic, shared leadership, welcoming newcomers, and building friendships beyond the main activity.
And as I remember seeing once when I passed by a gym in New York City, there was a big banner on the outside that said come for the equipment, stay for the community. Because the final thing we noticed here is that while they were all knitting, every single one of them talked about how they love this community because of the relationships in that community. So if you're building a community and you want to increase the engagement, think about what's the core topic? Second, how are you building everyone up so that you are not the sole leader? Third, what are you doing to engage those new people when they come into your world? And fourth, how are you building those social connections between all the members so that it's not about the activity but about the relationships that happen around the activity? My name is Tom. I'm here to help you to engage your people. I'll see you in the next video.
Getting in formation #FreeHugsCampaign #StudentLeaders #CollegeLife #SpreadLove
