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In this informal YouTube segment, Tom Krieglstein outlines four categories of freebies that can boost event attendee engagement. He identifies food and drinks as the first category, emphasizing that providing refreshments draws people in. The second category is monetary incentives, which he expands to include cash, trips, and other gift-like rewards. The third category covers swag and branded merchandise such as T‑shirts, buttons, and stickers. Throughout the monologue, Tom groups related items under broader headings (e.g., trips under money, various swag items together) and uses a brainstorming style to illustrate how event planners can think about attractive giveaways.

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