Tom Krieglstein argues that walking during brainstorming boosts creativity by about 60% and doubles the number of creative responses, compared to sitting. Stanford research shows the effect comes from movement itself, not the environment. He compares trying to be creative while seated to cooking a gourmet meal in a microwave.
Get physical. Get physical. Please stop. No, I don't mean the song, and no, I don't mean to let your team fight it out. This isn't about creating the next MMA battle, but it's about physical movement. Trying to be creative while sitting down is like cooking a gourmet meal, only using the microwave. It's possible, but definitely not ideal. Get your team up and moving for the brainstorm. In fact, Stanford research found that walking boosts creative inspiration, increasing a person's creative output by an average of 60%. Compared to sitting, this was found to be true whether they're walking indoors or outdoors. The act of walking itself, not the physical environment, boosted the creativity. Participants produced twice as many creative responses.
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