Tom Krieglstein shows how asking people to check their neighbor's hand raises boosts participation from 60% to nearly 100%. One phrase creates peer accountability and transforms a lukewarm response into full engagement.
Roll the tape, Take your right hand. Just hold it up in the air like this. Check your neighbor. Make sure they got the right hand up in the air. See what I did there? I used a magic phrase that got almost 100% of the people to raise their hand. That's unheard of. When I asked them first raised their right hand. I only got about 60% of the people. Instead of me being like, come on, raise your hand, raise your hand. Come on, everyone, raise your hand. I said this simple magic phrase. I said, check your neighbo. Make sure they have their right hand raised.
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