Tom Krieglstein shows why recruitment tables don't work. Instead, set up interactive stations: students building a robot, an a-capella group singing, a 3D printer making visitors' designs on the spot. People stop and engage when they experience something, not when recruiters call out.
Now, imagine if instead of just people sitting behind a table yelling for you to come over, you encountered one group of students building a robot at one table. So robots building robots. And another group is singing acapella.
Oh, Lunella. Acapella.
And then there's another table that has a 3D printer that asks you what you want to print. You go 3D.
Printed on the spot.
Suddenly you're not just walking past anymore. You're stopping, you're watching, and you're engaging. Why? Because they are le leveraging a critical element of recruitment that 99.99 of the groups that I work with fail to do.
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