Tom RyanFounder of MarCloud and Salesforce Marketing Champion

Understanding Content Stages for Marketing Cloud | Bitesize Webinar Tip

Name: Understanding Content Stages for Marketing Cloud | Bitesize Webinar Tip
Uploaded: 2025-03-29T13:52:50+00:00
Duration: 40 s
Channel: Tom Ryan
Description: Tom Ryan breaks down content stages: grouping content by where prospects sit in the marketing funnel. Early stage content is light and builds awareness…

29 Mar 2025 · 1 min

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Tom Ryan breaks down content stages: grouping content by where prospects sit in the marketing funnel. Early stage content is light and builds awareness. Later stages get heavier with pricing and stronger calls-to-action, and can trigger sales outreach after a download.

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This is the idea of content stages. So in a real, real simple way, this is very much grouping and creating content to align with the marketing funnel. So stage one content is very much brand awareness, it's very, very light content. Whereas stage three is a little bit heavier. It might include pricing, it might include stronger call to actions. You might even call people off the back of downloading a piece of stage free content. So it's just differentiating the content that you have and understanding that if someone is downloading and consuming this content, this is what it infers. So you're inferring whereabouts they are in the marketing funnel off the back of their activity.