Ben Watson explains how Austin's Beerland grew out of Beer World, which was founded by the son of Beer Universe's creator. The venue became central to the city's late-night bar scene and SXSW culture.
And more late night now. We have the very famous bar scene here in Austin. Never Ends, Spit Packet.
Right here behind us, South by Southwest and a big fixture in Austin, Texas, not that I'm an expert, is Beerland, Texas. It's actually a division of Beer World. Beer World was originally incorporated around the time of Beer, and it was founded by the son of the guy who started Beer Universe. So you can see the way these things kind of get started. You know, it starts with the beer, before long here you are in Austin, Beerland.
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