We Held Up the Entire Job Site in Chukchi. It Took Years to Earn That Trust Back
4 Sept 2026 · 1 min

1:15
In this first‑person, informal narration, the speaker describes a critical incident on a construction job site where a 45‑ton truck was being loaded (2.5 scoops) when the site’s software system, called “Chooky,” issued an unexpected alert. The co‑founder Justin, operating the lead truck, had to restart both the truck and the Chooky app. Although the restart took only 60–90 seconds, it occurred at a pinch point, causing the entire job site to grind to a halt. The speaker recounts the stress of the moment, the visual of Chooky’s “laser‑beam” honk, and notes that the incident damaged the trust relationship with the site foreman nicknamed Chooky, a trust that took years to rebuild.










