Learn to Negotiate

7 Jul 2023 · 1 min

Watch on YouTube

1:00

In this instructional video, Jerry Taylor draws on his experience negotiating multi‑hundred‑million‑dollar deals with top lawyers across major U.S. markets. He argues that a few universal rules apply to any negotiation—whether for a job, a car, or a house. The core of his advice is threefold: (1) carry confidence into every interaction, even if you have to act it; (2) use deliberate body‑language cues, starting with mirror work to ensure you appear confident; and (3) be overly prepared, knowing your argument and supporting points inside‑out before you sit down at the table. He urges viewers to save and share the video and to subscribe to his newsletter for deeper insights.

Chapters

I have negotiated cases involving hundreds of millions of dollars with the best lawyers in the country, New York lawyers, Boston lawyers, Chicago lawyers, Los Angeles lawyers. And there are some basic rules of negotiation that apply in all areas of life, whether you're interviewing for a job or buying a car or a house. Save this video, share it, and then sign up for my newsletter to learn more about this. But here they are. The most important thing you can carry into your negotiations is confidence. Now you say, Jerry, that's easy for you to say. You're a confident guy. It wasn't always that way. I had to learn to be confident even when I wasn't. You have to act confident regardless of how you really feel. And you too can learn how to do this. Start off in the mirror. Look at yourself. Do you appear confident? Body language is supremely important. You have to look confident as well as sound confident. The next step is preparation. You have got to be overly prepared when you enter into any type of negotiation. Know what your argument is going to be.