Social Media For Business | Content Pillars | Val Nichols ADHD Business Coach

24 Jun 2026 · 1 min

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In this short instructional video, Val Nichols outlines the four essential content pillars for social media—educate, entertain, inspire, and motivate—focusing specifically on the educate pillar. She explains that merely stating facts is boring and ineffective; instead, creators should identify a target audience’s pain point, evoke the associated emotions, and then present their product or service as the obvious solution. This approach is designed to halt scrolling, increase engagement, and encourage viewers to follow for more business-building tips.

Chapters

There are 4 pillars you need to know about when you're creating content on social media. You want to educate, entertain, inspire, and motivate. So today I want to talk about educating. Educational posts, you're not just going to stand there and be like, my name is Val, this is me educating you, right? Because that's boring. They're just going to keep on scrolling. What you want to do is you want to stop the scroll and you want to stand out online and you want people to actually press follow. Really want to dig into a pain point and start bringing up the way that they feel. So they look at it and they go, oh my gosh, I'm going through that. I feel that. That is my pain point. Really make them feel it. And then you want to hook them with your product, your service, your answer, your main point as the obvious solution to that pain point and to that problem. Follow me for more tips and tricks on how to create beautiful content to build your business and to get clients on social media.