Sometimes, all you need is a comfortable home. The Mobexpert Story.

Foreign.

Welcome to E Commerce Growth Stories. This is your hostess with the mostest, Juliana Jackson, aka the CLV lady. And also I am the Chief Evangelist for OmniConvert.

And this is Valentin Radu, CEO of OmniConvert. Thank you for tuning in today for a new episode of E Commerce. Great stories.

Do you like snooping around? I know I do. I don't know. Did you ever wonder what Sony uses to power their e commerce business? Or Coca Cola, or Motorola? Or other big names in E commerce and retail? Well, today the secret is going to be revealed and I am talking about Vitex. Vitex is the first and only fully integrated commerce marketplace and OMS solution that offers fastest time to revenue and no upgrades like, ever. So if you're an E commerce brand and you're looking to find a software that can really become a powerhouse to your business, providing you the best go to market speed, flexibility, daily updates and reports, and overall platform stability and agility, you really have to check these guys out. So make sure you go to visit vtex.com that's vtex.com today and give that e commerce business the boost. We are here with a special guest today, Miruna Mitu. And she is working in the marketing team for Mob Expert. It's a Romanian manufacturer and direct to consumer brand. But I want to allow Miruna to introduce herself to you guys. So, Miruna, how are you today? Thank you for coming.

Hey, thank you so much for inviting me. It's a pleasure and I'm really looking forward to talking to you today, actually, before. Oh, Juliana, we lost you.

No, it's okay. I. I wanna. I'm still here.

Oh, okay.

Okay.

She's doing the makeup. No worries.

Okay. I'm just. I'm just trying to make sure that the focus is on you. So me and Valentina are here wearing yellow. For everyone who's listening, we are wearing yellow. Both of us. Exactly. We are here yellow.

So, yes, I'm full of energy today, even if it's the end of the working day in Romania. So I bought a glass of wine and a bottle of wine. And after that I will celebrate the day. Yeah, so I'm working in e Commerce for 10 years, almost 10 years. Immediately after I graduated university, I was working in small company, pay per click, advertising company, small Romanian company. And that's how I started to love E commerce. Basically we started with Google AdWords campaign, Facebook Ads. It was actually at the beginning of the trend in Romania at that moment in time. 10 years ago. After that, I was in a PR company and working for big clients like I don't know, Fashion Day, Samsung actually for also a competitor of MobExpert. I was working for IKEA also and.

Probably.

Yeah. And after the working at the PR agency, I discovered the digital part of PR and I decided after that to move it at the client side and I move at Mob Expert, working for them starting in the social media, social media department. Working for a small, small part of. Of Mob Expert, the the office and Horeca part of the company. And then four years ago we started develop the. The online store of MobExpert, MobExpert RO and basically we, we grow it from 1 million per year to I don't know, 13. A lot, a lot, a lot. We grow a lot in four years. We had a very nice team and young and yeah, it's very exciting and dynamic to work with them. It's a pleasure. So yeah, that's my. My way in E Commerce.

Everyone has a crazy story of, you know, how they get to work in E commerce. And no one was playing. So this is funny because everyone that's working in E commerce had no idea they're gonna work in E commerce.

Yeah, that's so funny because I always, my mother always ask me and what are you doing there at your job? And I started to explain her. And firstly, I work in social media and I told her that, you know, I enter Facebook and I stay there and my mom asked me. And they pay you for that? Yes. So yeah, that's how, that's how it works.

Yeah, yeah. Cool. So, yeah, I mean, a lot of our listeners are not from Romania. I mean, this is happening right now because you are Romanian. A lot of our listeners are from United States and Canada and Belgium recently. Thank you. The people in Belgium that listen to my podcast. So. So how is the furniture industry different from how it is in, let's say, in other countries? Because E commerce is a battleground, Right. And it's super high, it's very highly competitive because there's always a very, I guess, tight relationship between supply chain partners, manufacturers, wholesalers, distributors, especially in the space of home furnishing goods. Right. So the sales worldwide are expected to grow a lot, you know, until 2023. And in the US alone, you know, the furniture industry is like one third of the whole E Commerce, the whole E commerce sector. Right. So how is it different in America, in Romania than it is in the United States, for instance?

So I will start giving by giving you. I think that to make clear, I will give you Some numbers to make the audience understand how big is our market. So we the retail, the furniture retail industry in Romania is at 2 billion euro versus 250 billion euro in US. Again, E commerce. The whole E commerce industry in Romania is at 6 billion billion euro last year. And the home and garden is after FMCG after it and electro after fashion. So we are there on top. But I couldn't say that it's like in the US also about e commerce in Romania we are at 10% from the whole retail versus 22% e commerce from the whole retail in US. So these are the numbers. Who will give you a picture about how the Romanian market look like regarding the specification of the industry? And the furniture industry, home and garden in Romania is populated by a large number of international players. Of course they are able to offer consumers a greater range of products at lower prices. So that makes it difficult for the most smaller domestic retailers to compete. They are coming in Romania with big marketing budgets, with new product development resources and expertise to maintain and grow their value, basically. So our main objective is to adapt and to somehow compete with them. Also Romania is one of the highest countries in Eastern Europe regarding export and production ratios. Also we also, we as mob expert export most of our Romanian products to Germany, France and other countries. We actually have some special brands that are preferred, for example in France and some other products that are preferred in Germany. So yes, we are also in that kind of business. Also, also in Romania, as I see also in Europe, people are still looking for the chain specialist retailers regarding this furniture industry. So they are still looking for this experiential and physical stores. They are very important for this is very important for the consumer and it's very important for them to come and have an experience in the store. And yes, I could understand because when we are talking to furniture is not like with fashion. It's not like you can return the sofa. Yes, exactly. It's not that easy. It's not that easy. So yeah, in Europe and in comparison with the US we are still looking for this experiential human touch. Human touch, yes. Yes.

So Miranda, I want to ask you something so that our audience could understand better. What is the track record of mob expert so that we can understand what you've been, let's say, coping with within the last few years and how was the market evolving? Because I think it's pretty important for our audience to understand that MobExpert has a huge heritage and it's a loft brand. It's. It's a brand that was on the market before the Internet was on the market, right?

Yes, we could say that MobExpert is a love brand in Romania. Actually everybody knows Mob Expert. We are on market From I think 20 years ago, 28 years ago. So yes, almost 30 years immediately after communism fall. So Mob Expert started started there. So started with one store focused on office furniture and then started to develop. And right now we are at 26 stores, physical stores, one online shop, eight factories. So yeah, we are 2,300 employees, 15 million visitors per year. So yeah, a lot. A lot is is basically the biggest brand in Romania regarding furniture and yes, it's a very, very nice place to work and also to, to find things for, for your home. We we like to say that we help our customers to transform their homes in their houses. In homes actually.

Yeah. So I think what is what, what was challengeful for you within those years was to let's say migrate and let's say, I think the company went through this so called digital transformation and you've been at the forefront of the E commerce and I think our listeners should, should understand what was let's say challenging in your position.

So first, first of all is super, super challenging to transform and to put the experience that the client has in store online. So it's super hard to make them feel, touch and do all these things online. So yeah, it was a really, really hard, hard part. But we tried our, we really tried our best and still trying to do our best. And we started firstly with photos. We put a lot of photos of our products. We are at the moment we are at around 35,000 products on the online store. So it's a huge, huge work there regarding materials and photos and we had a special studio where we put in place our furniture and our products. So yes, we started to put a lot of photos first. Then we realized that the video also help Then we realized that the augmented reality will also help. So so we basically focus a lot on content and then on inspirational material like we tried with a lot of articles on our blog. We also put some ambiental photos with our products and give the users the experience from the store somehow. So yes, we try with this with photos, videos, augmented reality.

Yeah, rich content let's say.

Yeah, yeah, a lot of, a lot of content. And also we, we ask for, for example, using the social media, we ask our clients to, to give us photos from their homes and to see how they, how they put and how they, they show their furniture, how they use their furniture at home and we try to also ask them what, what did they expect to receive from us? What did they do they need from us to. To make them make the decision faster? So we asked a lot.

Yeah, yeah, that's what I wanted to say. It's very good that you guys are focused on asking questions. Going back to what Valentina asked you, I have a curiosity because it's very important to challenges behind the brand. Right. So I know, obviously everyone knows mob expert in Romania, but because you guys are also retailers, but manufacturers and distributors, I wanted to ask you, in your opinion, what are the biggest differences between a retailer of furniture and the person that has to do the manufacturing, the distributing, and also the retail part? So what do you think are the biggest differences there? Is it easier or is it harder?

I think there are advantages and disadvantages even if you are direct to consumer and also if you are a manufacturer, retailer and direct to consumer brand. But I see, I'm a very positive person and optimistic and I always see the good part. So, yeah, there are of course, a lot of challenges and some of them are costs. For example, cost of the space, cost of the. Of the people, costs of, I don't know, warehouses. So there are a lot of. A lot of costs. Then we had a challenge because in Romania, for example, there is a big, big problem with migration. So a lot of people are migrating. So you need to find people to work in, in stores and do machinery, for example, could, couldn't do. And we are a lot of products who, which need. To. Which need personal, personal input there then.

Yeah.

So there are these parts of costs and, and employees and these kind of. These kind of things. But there, there are also advantages. Advantages like you could reach your customer easier than they're having only the online presence, for example. For us, it's very important to have the stores and because there we had a real touch and feel with the customer and he could have the direct interaction with our product and our services. And for example, it's very easy for him to call us or to come in a store if. If he has a problem. We could also ask him diverse things if we need to make a survey or something like this. Another advantage I think is the short delivery date because you have the stocks available all the time. So for example, last year for us it was a big advantage to have our own warehouses, to have our own stores, because also people are focused also on buying made in raw products. So yes, this was another advantage to stimulate somehow the Romanian economy. And also we are talking about, when we are talking about services like delivery, like warranty, like service. It's very, very important to be there for your client. And if you have all these big company behind you is easier when in comparison with having a small company or just an online store. So yeah, this come with again, as I said at the beginning, with advantages and disadvantages. It depends from what perspective you are looking for.

So you would say basically you are much more convenient in a way for, for the consumer.

Yes.

I also, I also heard you said something about the products being done in Romania. So I mean, I know Valentin feels the same. We are very happy to put Romania on the map all the time. And I know also that Mabexpert is very proud about having products made and created in Romania. So how are you guys using that value proposition in your marketing? How is the Romanian consumer responding to the authenticity of your. Of your products? Because for once, for me it's awesome.

Yes, for, for us also and last year demonstrated, demonstrated this for us. Last year we had increased like seven times selling the Romanian products. And I'm talking this only on online only, not about the whole company, but I saw overall a big, big, big, big interest in, in people searching for, for made in raw products. So yes, we, we try to, to put them as much as we can in front of our customer and make them somehow understand that it's very important to, to buy those products because you, you didn't only buy a Romanian product, but you also sustain the economy, you sustain our manufacturers, you sustain the warehouses and also the people who are working there. So yeah, it's super, super important for us and we try to stimulate as much as we can and to put them in front of the customers as much as we can. We also have a dedicated landing page with all these products. If the people want to say, want to see the Romanian products, they can find them there. And, and yes, we are, we are super proud of that. Especially when we heard from our for example, France retailers, the retailers from France who told us that, you know, your products from Romania are super appreciated in France. So yeah, it's, it's very good.

Miruna, I wanted to ask you regarding the. It was that joke that pre Covid. The. The digital transformation was. Was a desire and then the, the then COVID 19 stroke and suddenly and suddenly it was the leader of the digital transformation. How was, how was in your case and what kind of lessons have you, have you learned and have you integrated within the organization? Because I do know that digital transformation is let's say like a buzzword, but in the, in the trenches. It's, it's about changing also the mentalities. Not only the systems and the tech stack and whatever.

Yeah, we, we also, we are in the somehow in, in the industries that were affected in a positive way because people somehow reoriented to online and also redirect their holiday budgets and say okay, I'm not going in a holiday this year, but I want a more comfortable sofa in my living room or I will change my office because right now my office chair or my table office because I will work more from home. So I need to feel comfortable at home also. So yes, we are in this industry and we have, I could tell you that we have 100% growth, 50% increase in the client, in the number of the clients. So a lot of, a lot of our online presence increase a lot. We also have big challenges regarding delivery because at some point starting from the lockdown period, we were, we need to deliver also the orders that our customers already placed. But yes, it was a year like a Black Friday. A Black Friday in one year. So it was very, very good. From, from this perspective somehow forced, forced us to do some automation in our warehouses to to deliver fast. It forced us also to put in front of our clients these augmented reality products and to create more content. Also it forced us to ask more, to ask more our clients, what do they need? What would help them? And yes, reorient somehow our own, our whole strategy to this customer centric thing. So yeah, we were very, we were somehow make a huge turnaround and it is, it is challenging to do this with 2,300 employees in Romania. It's super challenging. When you are a startup, you do it easier because you could say okay, let's do this tomorrow and the whole company will do this. But when you are a company with 2,000 plus employees, it's super hard to explain them and to make them all understand that this will be an opportunity and this we need to do. We need to do this to deliver faster, to be there for the customer no matter how, what hour it is or things like that. But I'm happy and I'm happy that this happened somehow because it was a really big opportunity for us and make us make, make a big, big step ahead three, five years in front of us.

Yeah, it's like, like in the fairy tales, right? So you grew like five years in one.

Yes, yes. And also for example, look at also this thing online represent before the pandemic from the revenue of the company around 20%. 15. 20% and right now is at approximately 30%. So somehow I think that maybe in 2025 we will be probably at 50 or more percent from the company. So we will be like in US right now.

I like that. That sounds good. And I'm pretty sure you guys will nail it. I want, you know, like the purpose of this podcast is also to start, you know, to try to learn more about the person, you know, like behind the business. So if you allow me, because I know MOB Expert is amazing, but I want to talk a bit about, right, I wanna, I want to know because you have been going from social media to PR to E commerce to communication to whatever. So you've seen all the sides of, you know, of marketing. But I want to ask you something that I always ask people. What were three major fuck ups you did and what did you learn from them?

Oh, I wasn't.

It's a rated R podcast. Okay, It's a rated R podcast. It's okay. But tell me what were those and what did you learn from them?

Whoa, ups. Actually it's hard to talk about me and not about MobExpert after seven years of working in this beautiful company. So yes, I think I don't have a major fuck up to. But yeah, I'm pretty sure I make a lot of mistakes and I remember one when I working in social media and we had a really, really upset CL who wrote us there. Where is my order? What about my pro? What about my product? And we are at the beginning of the E commerce. So yeah, we did a lot of mistakes there. And when of course before we starting to understand how this will work and how hard it is to deliver furniture. And yes, he wrote us on, he or she, I don't remember exactly on, on the Facebook page. And I said okay, sorry, we are very sorry because what, what happened? We are hoping to, to, to help you. We want. We, we are here to help you. And I started giving all his, I, I writing. I, I wrote actually all his details in, in the comments publicly. And I say, okay, I know that you have this order and the number of the order and I have that you place the order on that number. And I have, you know, you have this phone number and this product and I put everything there and then I understand, okay, maybe I didn't need to put all the detail of, about the clients there. So yeah, this, this. And then that's how I somehow understand and learn that you need to move all these clients somehow privately and try to talk with them in private and make them give you the whole details about what they are upset about your company. But I think that the most challenge, for example, for me regarding my career is, is creating stories, but without forgetting that, you know, it's about sales in the end. So you need, you need some numbers there in the end. So everybody's thinking about marketing like it's a super creative and nice career opportunity and a nice place to work. And it's all about creativity and copywriting and writing on social media and putting nice things there and helping clients there. But at the end of the day, you need to score somehow. You need to put some numbers and to see, okay, if I do this, what will be the result, what I will have it in return. So that's what I learned in the whole period, that in the end you need to see the result and to monitor something, to have a clear objective behind your activity.

It's cool because I agree in marketing, sometimes we get lost in the sauce. That's how I always call it. So it's great to have sauce, but you shouldn't get lost in the sauce. Yeah, but it's hard, right? For me, it's especially hard the sad part.

Yeah.

Cool.

Cool. So I have a question for you, Miruna. While we are here about at the topic of let's say, learnings that you've took on, on your path so far, what would be, let's say, an advice that you would give to, to any CMO of a digital company so that they get the most out of their potential. At the end of the day, which aspect do you think is the most important now that you've been through a pandemic or you've been through all this, let's say learning process, accelerated growth and so on.

I think that the most important thing that we, we never forget, we could forget this is listen to our customers and if we are doing this, we will have all the answers. But we need to listen to them, to ask them things and to put them there. Where is their places to be? Because it's really, really important to talk to them, to listen to them, to try to solve their problems because to put their needs on the first place. And yes, if we do that, I think we are pretty good in that business. So yeah, this is the secret. I don't know. This is what I do actually. And it was good till now.

That's great. So tell me a bit about how you can collect feedback and how you can do this so that you can align the insights that you're getting from the online world, let's say, and the online channel. To the rest of the company, because this omnichannel is also a buzzword. But personally, I've seen many companies which are not aligned and they have the company journey, let's say, but they don't craft the customer journey which is relevant because now the customers are buying on 2.6 channels, let's say they buy via the phone, via your website, and they get into the store and so on. Some retailers, they have their mobile apps. So now the customers are everywhere. The customers are more powerful than they've ever been.

Yes.

And now the question is how can you collect proper feedback and how can you distribute this feedback throughout the entire organization so that the company has a journey which is relevant to the customer journey as well.

So the answer very shortly here is using technology. We have technology in our hands right now. It's super, super easy to do whatever we want to do, to collect nps, to make tons of surveys, to ask them questions via Instagram, stories via Facebook, posts via LinkedIn. So we had a lot of places where we could collect feedback from our customer. So using this technology today is really important then to put everything in one pot. Yes. Here is the challenge and also is also my challenge too, because we are a company which is also focused on this offline experience. And it's super hard for me to, to somehow convince my, my colleagues from the stores to collect feedback to use technology. But you could do this with incentives, with objectives, setting the right objective and make them understand that the nps, for example, which showed us the satisfaction of our client is hand in hand with the revenue and put them on, on, on the plate in front of them and explain them not once, twice as much as you can. I think at some point you, they will understand and they will understand that without technology is impossible to, to, to somehow grow a business today.

That's excellent. So I, I also have another curiosity. Let's say is this, is it harder to, to nail down the technology or is it harder to align the people? What's your perspective right now?

Harder to align the people? Definitely, definitely. And here I see the, I see how startups are working in startup is super easy. There are a few people there and especially in the technology startups. And maybe you could tell me more because you are in a kind of startup like this. So yeah, it's super easy when all the people are aligned and when all the people understanding that, okay, without technology we couldn't do anything. Without this podcast, for example, we couldn't sell our product or we couldn't talk with the People. So we need to do it somehow. We need to make, for example, video live on Facebook because this is the trend. So we need to do it and to adapt. So it's super easy. When you are in startups and when you also using, when the employees also using the whole technology, the whole technology, possible they are talking on Slack, they are using, I don't know, Asana Trello and all kind of project management tools, or when they're using Gmail or they are using a lot of apps, technology apps that help them make their tasks every day. But when you are working in a company like ours, when I think 100 of people are working in the office and the other 2,000 are there on the field with the client, with tons of problems regarding delivery, regarding clients who didn't respond on a phone or regarding products that are not in stock when they want to deliver or when they have a delivery, it's super hard to put them and to say, okay, forget about these problems and look at this technology thing that I want to implement here. So here is, I think it's, it's the magic of the people who are making this turnaround.

I like what you said and it prompts me to ask you and for the people that are watching, I have the camera in that direction and I'm watching Mirona here, but I'm here. Okay. So Mirona, I want to ask you something because based on what you said, I mean in marketing in general, we are dealing with a lot of status quo, right? It's status quo everywhere. It's everywhere. Let's just leave it at that. And the biggest challenger, the agent provocateur is how I like to call it for some times, because I read it in a book for status quo is data. Right. So I want to ask you something, not to go on over data or whatever, but from your point of view as a marketer, right, what is the main, what are the main differences between a customer centric company and a product centric company?

I think that, yeah, it's hard, hard questions, actually. I know, but it's, it's also hard to put, to put this in words. To, to be customer centric means, as I also said before, to be in touch with your customer everywhere. So for example, in our case, we do this very well online because we are basically everywhere. If a customer needs to talk to us, he will find us everywhere. He needs to give us feedback. Also, we are super keen on data and collecting data about, about our customers. We are super keen of giving them a personal experience. When they are, when they are on our website, for example, if they are for example buying, if they are already buy bought a sofa, probably we don't need to show them sofas. Probably we need to show them products that are connected with sofas. For example living tables or some kind of decorations for his living room. So this personalized experience is super important and if you don't have data about your customer is super hard to do this. And we are also looking at the big retailers that are doing this kind of thing. And one example that comes to my mind is Amazon and this is how Amazon are doing things with their customers. So this is, I think the secret is to collect as much as you can and to give him a personalized experience on your website. In stores. It's super hard to do that because you couldn't rearrange the products when every customers, when every customer is coming to your store. So we try to do this using another tactics about that probably with for example having a personal concierge in the store who could give him and explain him and help him with the budget with choosing the products he needs which basically keep this project in hands. Being a project manager for him, help him and advise him to have a very good experience. And we also have this in our stores, we have this in our personal advisors and we also have designers who could help our customers to transform their houses and make them as comfortable as they want to. So yeah, I think this is the customer centric organization and I want to think that we are this kind of organization. Regarding the product. Organization means that probably be super oriented on the variety of the product that you are offer and be more focused on on that on that part. I don't know.

Yeah, it was a joke about about this that the customer centric organization asks customers what kind of products they want while the product centric organization organization buys the products. Search for customers.

Searching for customers. Yeah yeah, yeah, exactly. So yeah, we are asking a lot. That's good.

Yeah. So Miruna, regarding the, let's say regarding the future, how do you see the, the, the future of of furniture retail? You you've said earlier that you think you would get to, to a 50 figure.

Yeah, yeah.

Half half. Do you think this is going to be available for all the type of. Of of categories? Because a furniture retailer sells a lot of stuff like you you sell bedroom, you sell kitchen furniture, you, you sell a lot of stuff. Do you think all these categories will be affected like this or you think that the, let's say the bigger the products the Lower the chances for customers to buy them online.

I think it's not about the dimension of the product is the complexity of the product. For example, we are still struggling with selling kitchens online. It's super hard to sell a kitchen online because not because there are about, there are big products there because there is super hard to sell a kitchen who could be the same and would set exactly in our customer home. Because each of our customers had super different dimensions in their home. A kitchen could be I don't know, 3 meters long and also 2.5 and 2.7 and 2 point. I don't know three depends of the of the dimension of the the apartment or the house. So I think this custom, this custom products are are harder to to sell to sell it online. But I think that at some point in time we we could also do do this do this easier. And see this example from last year. We couldn't send people to our customers to take dimensions and to make a draw of their kitchen and say okay, this is it. But we used Zoom calls, we used Google Meet. So actually you didn't know you didn't need to send your people to your customer home. But you could do this online regarding this type of technology that you have like using these types of calls with your customers and you could measure together with him and this will be easier for them to give you their dimensions from the products that they want to. But I think that using this augmented reality and artificial intelligence it will be easier and easier. And I'm looking in the U.S. they also have. They are the same people. They, they need they also have this the needs that we also have here. And they somehow managed to do it in this way. So I think that there is not impossible to do it and we will I'm sure that we will do it in Romania in the in the next year. Also I saw also a penetration of people like my parents who are entering online last year during Pandemic and I saw that they are not so saying no to to online. So they are. They are also there to to buy. They are used to it last year. They are used to to pay with with their cards even if they are afraid first. So yeah, this these are all also the good signs about about this for the future. So I think we will find solutions.

Sorry, just to add on to your. To what Valentin asked you. You got a question from our sponsor from Vitex. They are asking, they are asking you. They're adding to Valentin's question and saying what do you see? That is the Future of brick and mortar, specifically of people that just sell. Physically. What do you.

Physically?

Yeah. How do you see the future?

I think that we will have this kind of experiential physical stores. So basically the people will not go there just to buy products and solve this need. They will definitely expect more than that. And as I saw from our clients, as much as the time is and the. The information is growing, I think that they, they also want to. To find more. More than that. Probably the brick and mortar stores will have this kind of VR experiences. And okay, if you don't find a product, use this VR Oculus and choose. Choose your product and you will have it or you'll. You'll already find it your home before you will be there. So yeah, I think that we will talk about fast delivery as much as we can and about this another type of experience, customer experience.

Mirona, I have a curiosity. Do you think quick commerce could penetrate the furniture industry as well? We've seen that in, in the grocery retail where you have these mobile apps, you don't want to wait for 24 hours or 48 hours for fresh food. And your expectations are now set at, I don't know, one, two, maximum three hours to get the food. And that's happening due to the fresh food delivery. And then it migrated to groceries. Do you think this is going. Will we gets to a point where the expectations will be so high that you would need. I don't know. I want a new armchair and I.

Want it right now.

Yeah, right now. I think, yeah, the customers will want that definitely because they are used to Amazon and they are used to a market in Romania who already do this. So yeah, why not? They will want it yesterday, not today. I want to change it right now. Yeah, so. Or for example, I have a party today. Today is Friday. For example, I have a party with 12 people. I don't have armchairs and I need it right now because I have a party. So, yeah, definitely we need to do that.

Exciting times.

So, yeah.

Except.

Juliana, do you have one more question? Because I have one.

Yeah, I'm. I'm mischievous, but I think I'm gonna. I'm gonna let you ask yours and I'm gonna ask mine because mine is more like. It's not a question. It's more like I wanna. I want to get something. Squeeze something from you, Donna, for the, for the future. Yeah.

Okay.

I had my. My question was, was around if technology is going to penetrate so high and if. I don't know, you've said something about VRs and stuff like that. Do you think the current furniture companies will become more like design studios for virtual reality in, I don't know, 30, 50 years? Do you think I've been. I've been impressed about Ready Player One and I've seen that you, you. It's actually a route where the humanity could actually go because I'm looking at my son and, and I'm impressed about how many hours can he stay in front of the laptop after eight hours of work from, from. From being on the online school. Then he, he. If I'm not paying attention to him, he can, he can score like 14 hours a day in front of. Now.

Now I say something that. And I hope that my husband will. Will. Will hear because I. We were in Holland one month this year and a friend of ours has this VR thing at their home and I was totally impressed and I want one at my. At our houses. I hope that he hears that my birthday.

Will.

Will come soon.

I can, I can confirm he's. Because I see him here in the audience. So.

Thank you, Juliana. Yeah, I will write to Santa to.

Bring me a VR.

Yeah. So I'm super excited about this type of technology. I actually using a roller. Playing a roller coaster game. And I'm super impressed of how your emotions could be so affected about something that it's not real. And how could you play a game and be so into it even if it's not real? So yeah. I think that this kind of experiences will also be in the furniture. For example, I imagine that at some point we don't want to visit a physical store, but we could put a VR and visit it whenever we want to, even if the store is closed.

Yeah.

So, yeah. I think that this will be the future, even if we want it or not. But I want it. I'm okay with that. I like.

Yeah. I, I think it's. If we are to get a bit further from this, from this topic, I think the. The future of social media will be some video clubhouse where you can.

Yes.

In a VR with. With your friends without. With. Without needing to go through this. I don't know. See bad weather conditions. So I, I do think who's gonna nail this aspect is gonna win.

Yes. If we are looking also at this clubhouse. Clubhouse vibe that we had in Romania from a few days ago, man, is like crazy.

Yeah.

It's going viral today on Clubhouse. For the record, you can find it.

Yeah. Actually I migrated from Android despite the fact that I swore that I'm not gonna buy an iPhone again.

I need to do. I need to do the same. And. Yeah, yeah, I need to do the same.

Juliana, throw your mischievous question.

I have no. I'm actually gonna give the opportunity to Miruna to choose from a state. I. I want to ask her a statement, like a few words on a topic, and I want to. It's. And I have here a box that says mischievous, and I have a box that says positive. So the positive. Both of them will be positive in a way, just to give you, like, some background. But one of them is mischievous, and one of them is not as mischievous. So what are you choosing between them?

You said mysterious.

No, like mischievous. You know, it's a bit witty and nutty. So I have a naughty one and a not so naughty one. Which one do you choose?

Go with the nutty one.

Okay.

I like challenges.

Okay, so I wanna. I wanna ask you this. What is your message for your competitors? Yeah.

I think that I could say that.

No, no, no, no. So, Miruna, now, Now. Now is the moment to change your posture, you know, to. To look like. Like. Okay, guys, a bit like. A bit like Wonder Woman or something like that.

We at MobExpert, we want to work hard, but also party harder. So do the same, guys. We will party in the same market, I'm sure. And, yeah, I think I actually like our competitors. I'm not that kind of marketer said, oh, all die and everything. No, I like them. I like them. And I like them because actually, right now, I think we are the one and only Romanian player, 100% Romanian player in Romania. So I'm super proud that we managed to stay like this in this kind of 30 years. So, yeah, I think that we are stronger and we will be more stronger than that. So, yeah, I like our competitors, and I like them to be. To be there. And also I learn a lot from them.

So, yeah, easy to say it when you're the market leader, right?

But the 100% Romanian market leader, like, but it's.

Guys, I like. You stay. Stay where you are.

Thank you so much for joining today for another episode of the E Commerce Growth Stories. I hope you enjoy learning more about Mirona and understanding more about mob experts business model and how they're really dominating the Romanian market. So if you like this episode, don't forget to subscribe or if you want to reach out to me and be on the show, make sure you hit those links in the episode notes. This podcast was brought to you by by Vitex. Vitex is the first and only fully integrated e commerce marketplace and OMS solution that offers fastest time to revenue and no upgrades ever. So go ahead check them out. Vtex.com.