Vannessa Lindsey tells nonprofit leaders they don't need to be influencers, but they do need to share their impact. Many nonprofits deliver great services but stay invisible, falling into an impact trap where the signal matters as much as the work itself.
some of you are thinking, I didn't start a nonprofit to be on social media. I just want to help people. I'm not trying to be out here posting all the time. And trust me, I hear you. When I started my nonprofit, there was no social media, there was no internet, there was none of this. You were just in the community and you're doing the work. But like I said, things have changed. So I'm not saying that you have to be an influencer, but you need to be visible. Because right now, many nonprofits are stuck in what I call the impact trap. You're doing incredible work, but you're not showing it. You're mastering the services, but not the signal, and today the signal matters just as much as the service. But here's the good news.
