Vannessa Lindsey says funders no longer rely on referrals. They research nonprofits online, checking websites and social media to verify activity, impact, and mission clarity. If leadership is unclear, they move on.
Here's what's changed: funders, donors, and partners. They don't just rely on referrals and, hey, check out this organization, anymore. They can research you. They Google you. They look at your website. They check out your social media. They're asking questions like, is this organization active? Are they making an impact? Do people trust them? Can I clearly see what they do? And then they're also asking, who's running this thing? Right. And if the answer is unclear, they move on. So now we've moved from what I call a do-good-based funding world to a visibility-based funding world. Now hear me clearly, don't get me wrong.
