Insider Reveals His $50,000 Digital Marketing Strategy - The DM Ep.7 w Vince Reed

I go to sleep that night and I'm like bothered by something at that moment. I just said to myself, I can't do it. I'm not gonna launch this company. And I turn around, he's at the door and he just looks back at me and he goes, let's go, get to work. Hi, my name is Vince Reed.

Hey, what's going on? Vint Reed here. And welcome back to the dm. I hope you're enjoying all of the content. I'm having a lot of fun creating it. Make sure you hit the like button and subscribe and also be sure to check out the recap shows because I go back and I answer a lot of the questions and we cover a lot of information that we don't get to go over in the episodes. And with that being said, let's get this party started.

So I tell my right hand man that we're not gonna go through with our original and we're going to switch things. I'm freaking out. And immediately I knew that I hired the right person. As he walked by me, looks back and says, let's get to work. We immediately go into my little apartment and we do just that. We spend the entire day storyboarding, changing plans back and forth. And you know what turned into a little bit of frustration because we were going to have to switch things. Almost inspired us. We were just fired up. What was cool was that we had space. Spent months and months and months trying to build this real estate business. But you know, when I told my right hand man that now we were going to focus in on the home based business industry, affiliate marketers, network marketers, digital marketers, and help them with lead generation. If you can generate leads for businesses, you will never, ever, ever, ever, ever go hungry. So, you know, we're like mad scientists. We're putting stuff on the board. You know, we were able to take the best of what we had done with the system that we weren't going to go through with and really condense it down to make something, you know, even more powerful. I remember I went through all of the notes that I had, you know, from, you know, the guy from the VIP party in terms of him teaching me all the strategies, I had all of the notes and I was able to condense all of that down and take out the best pieces from that system and implement it into this new process. But more on that later. So in order to pull off my master plan and become the guy that's teaching the entire industry lead generation, I knew that I had to Become the lead guy. I had to let everybody know that when it came to lead generation, there was no one else to turn to, that I had the latest strategies, the best strategies, the proven strategies that could work. And that's when I made the phone call. I called my video team, and we started to come up with a plan to really start this whole branding process. Because if I was not the lead guy, this entire system that we were creating to help people with lead generation would not work. And then it happened. You know, I called up a buddy of mine who, you know, was an amazing lyricist, and it happened. Leads. Leads. I think I found the answer. Finally a niche where I could truly be the master. No more on my days of being pupil. I did my research and I finally found the loophole. Discovered all the power of generating leads, Put in extra hours till I saw myself succeed, Built myself a network that extends overseas, started making money. Now I'm growing money trees. So it was crazy. People were like, man, you do marketing, you know, now you're doing rapping. Do you sell popcorn on the weekends as well? I said, maybe, you know, if it makes money, I might just be out there in the corner slinging popcorn too. It was fun, man. The rap song actually went viral. It was the first video that I had that went viral. I remember I posted it back then on Facebook, and people were hitting me up and they thought it was me rapping. It actually was not rapping. It was the lyricist who wrote it, and he was actually the guy that was doing our videos at the time. And it was fun, but it really allowed me to dig into the whole lead generation thing, and it made the entire process and the system, you know, that we were, you know, literally a few weeks away from launching, you know, work a lot better.

So it's launch day. My right hand man, he pulls up. I meet him in the parking lot, and he walks up and he's looking at me. He's like, don't tell me that we're not going through with it. I'm like, nah, man. I just wanted to come out out and say, it's go time, right? So we had planned this amazing webinar, and that's really how we typically launch these products. And we had it dialed in, and we had simplified it. You know, the real estate business had several steps that, you know, real estate professionals would have to go through in order to maximize results. But this particular system only had four steps. We had simplified it, and we knew that if people would go through this process, not only would they be Lead generation masters, they'd position themselves to make a lot of money. And that's exactly what happened. We do the webinar, this thing takes off and it's crazy. People are buying, first month, well over $50,000, second month, well over $76,000. And it just continues to go on and on and on and on. So I know you're probably wondering, what the heck did you do? How did it happen? You would want to know that, but I'm not going to tell you. Just kidding. Of course I'm going to tell you. So it was four basic system processes, right? So I had got really good at running ads on Twitter and you know, one piece of advice that I want to always share with you is that it's really profitable to be first, right? If you can be first, it's extremely, extremely profitable. So I was running these ads on Twitter and the first part of the system was selling this Twitter course, right? So it was a Twitter course. I think we sold it for $297. And it would teach you how to generate leads on Twitter. So we sold this product. It was like the entry product. We really coined this particular first step as the launching point of the entire business. So when people would buy this product, what we were really doing was trying to liquidate phone calls, right? So when people would buy it, we would call them up on the phone. And my right hand man was my first salesperson and he would call up these individuals who would purchase this product and he would offer them several other lead generation products for a monthly fee. I think we offered that for like $47 per month. Now, I know what you're thinking, man. You would use someone on the phone to sell a, you know, $49 or $47 thing. Yes. And it absolutely worked because I think like 90 to 95% of the people who bought the first training essentially would take us up on that offer. And that built a massive recurring revenue that you really need to sustain any type of business. So now we were able to build these communities because not only would individuals get a ton of training, that's where they then got access to myself. And I would do a webinar each and every week to help them with all of the training. But also on that presentation, I would offer them the ability to become partners with me. What that allowed them to do is for them to go out there and promote the exact same thing. Now, what made this work is that I had perfected the strategy. I had perfected how to run traffic to this Twitter course to generate Sales. And what was cool about the partners, they had gone through it. So when they would go to the next step, we would do all of the marketing for them if they decided to essentially purchase additional traffic through us. Right? And what was cool about it was it gave people that were utilizing our strategies the ability to not only, you know, learn the latest strategies to help them grow whatever business that they had, but because they were able to become partners and promote our services, they were able to essentially earn while they were learning. So we would pay 50% commissions. So if they would sell the 300 Twitter course, they'd make 150. If they. If we sold for them the, you know, the continuity program at, you know, 50 bucks a month, they'd get half of that. And then if that person that came in decided to partner with us, they'd get, you know, well over $1,000 commission. And if those people decided to do marketing and they wanted us to help them, they would get paid on that as well. So the system just took off, I mean, to the point where it felt like every single day we were sending out emails of other people that were making money. You know, six figures, you know, $50,000. People were making so much money, it was crazy. But they were also learning lead generation. And I felt so fulfilled because for the first time, you know, we had something that wasn't controlled by outside forces. Right. I didn't have to, you know, look up one day and get a call from some company saying that they're shutting us down. It was information, and we were in control. We were off and running.

So now I'm kind of a big deal in the industry. You know, a lot of people that are, you know, having live events and, you know, doing certain things and making a lot of money are starting to take note because their people are starting to become part of our system, and they're all making money. And I remember I get a call from, you know, my buddy who I met at the VIP party, and he calls me and he says, hey, man, I'm having a big event, and it's going to be in Fiji. I want you to come and speak. Bring your wife. You can have a lot of fun. And I'm like, all right, cool. You know, now I can be, you know, not only a speaker that spoke in the U.S. now I can be, you know, a speaker that spoke all over the world, right? So I go there, we fly out to Fiji. It's amazing. And this is before kids, so we're having a lot of fun. And, you know, I Meet a lot of people. And again, it was crazy because everybody that was at this particular event had paid, you know, several thousands of dollars to be there, and I knew that I had to bring it. And, you know, I remember I was thinking to myself as I was on the plane, I mean, at this point, I'm teaching lead generation. I know people that are, you know, making a lot of money, are using the strategies that I'm teaching them to make millions of dollars, but yet I'm still not getting invited to speak at really any of the events out there. You know, in the digital marketing world, it's kind of me speaking, you know, at my buddy's events, and me just doing my little local webinars here or there. And I started to think, man, what's. What's the deal here? People just kind of taking the information and, you know, basically using it as if it's their own, which is fine, but that was the first time I started to think about it. But anyhow, in Fiji, it was cool because, you know, I was able to really break through a lot of, you know, different issues that I was having with myself that I didn't even know I had. So, for example, you know, before that trip, I was terrified. I mean, terrified of just flying in an airplane to the point where, you know, I remember we would go to take off to go somewhere on a plane, and I would put my hand, you know, on my wife's leg or knee, and then if I'd lift my hand, like, there'd be a sweat print on her leg. I'd be that nervous to fly. And when I was in Fiji, my buddy's like, hey, man, we're going to go skydiving. I'm like, what? You're talking to the guy that's afraid to fly. There's no way I'm jumping out of the plane. He's like, you're coming. So I'm like, all right. I don't want to, like, wuss out. So I'm like, okay, I'll do it. So I get up bright and early, and I'm just freaking out. And we get to the place. It's old equipment. It's this little propeller plane that takes you up. I'm like, what the heck are you doing? But I remember something happened. I wasn't the first to go. The first group went. So I saw people coming down, and I saw the instructors. Not only were they coming down and landing, they were doing, like, tricks as they were landing, and they seemed like. Like it was nothing. It was Just like this, no big deal. And everybody was coming down. People that I knew from the event had just finished. And then I remember thinking to myself, if people were going splat from skydiving, they probably wouldn't be skydiving, right? It started to let me think about these limiting beliefs and, like, these fears that people make up in their head. And I can tell you, when I jumped out of that plane and I hit the ground, it completely changed my life. And I've told people this before, and people go, you're nuts. But I'm serious. You know, I had this new level of confidence. I knew for a fact when I hit the ground that I was going to be extremely successful in whatever I wanted to do. And I started to realize that a lot of the fears that people have are simply made up. Like, for example, may not believe that these stories I'm telling you are true, but hopefully by listening to these things, you can start to change limiting beliefs that you may have to say, yes, they are possible, and I can achieve them. But it definitely changed my life and really got me thinking differently. And then I get back, I speak, I have a great time, and I meet the guy in the VIP party for dinner, and he says, hey, hey, what do you think about the event? What do you, you know, do you ever see yourself doing events? I'm like, man, no, I would never do this. This seems like a lot of work. And here I go again, falling victim to these limiting beliefs. He goes, you know, you should have events. I'm like, it just seems like so much work. It's not. It's not a lot of work. You should do it. You're going to do an event. And he's like, I'm like, okay, I'm going to do. He's like, when? I'm like, I don't know. Like, he said, no, no, give me a time. And he, like, held me to a time to do. I'm like, I'm going to do one this year. He's like, all right. And he gave me all of his contacts, and we kind of left it at that. And I remember, you know, when I got back home and I started, like, kind of freaking out because I'm like, oh, crap, now I got to have this event. So I remember we got back, and the system's going crazy. We're making money. And we had this group on Facebook with all of our members, and I asked them the question. I'm like, hey, if I were to have a live event, would you come? And, like, instantly, everyone's like, yes, I'd be there. We're gonna all get together. Everybody's going crazy. And I'm like, I guess we're gonna have an event. So I remember I picked up the phone and I called some of the contacts that my buddy from the VIP party told me about in terms of people to call when you have an event. And I called them and they were asking me where, you know, I wanted to have it. And, you know, we finally come up with, we're going to do it in San Diego. And I remember I had to put this crazy deposit down, like $20,000. And then there was all these, like, things in the contract. If you don't have X number of people in terms of your room block, you have to pay all this extra money. And I just remember being so, so stressed out. And, you know, I just took one step at a time. And as I started to do it, I started to again, just knock down all these limiting beliefs. And it just made me a better entrepreneur and a business owner to realize that a lot of the things that you are fearful of are just not real. And, you know, I looked up and we were literally, you know, months away from a live event. We had all of the materials, we had all these, you know, the little signs, and it was going down.

So we're months away from the event. And up until this point, I didn't have any other speakers. It was just me. And before I got any other speakers, I wanted to make sure that I highlighted some of the people that were within our company and invited them to speak. And the reason I wanted to do that was one, I was never getting invited to speak at any other event. And I wanted to make sure that, you know, other people within our company didn't feel the same. So I reached out to a few people within the company that were doing well, and I had like 15 minute slots for them to just get their feet wet and learn some public speaking and have an experience speaking at a live event. And, you know, to my surprise, you know, everything was crazy except one thing. We had one guy who I really, really liked. I mean, he was a great marketer. He kind of went rogue. I remember he sends me this message and he was upset that I only gave him 15 minutes. And I think when people start to have their own events, they'll realize that the time is of the essence. It's very difficult to pack everything in. You know, I had to leave slots for other speakers, slots for myself. And there's only a certain amount of time that you can have for a live event. And it was just a two day event. He gets mad, he starts making rogue videos. The week before, you know, the event, he was talking about how our company helped him get his car. The next week, we're the worst company ever. And it was crazy. And it was the first time I ever felt, like, deeply hurt because now here I am again, you know, helping people get results, trying to give people opportunity, and for whatever reason, it gets flipped around on me. And, you know, it was so bad that he ended up having to, you know, leave the company and, you know, who knows whatever happened to that guy. But it was just one of those things that you need to know when you get started growing your business that you're going to have things that go good and you're going to have some surprise things that just simply go bad. So now it was time for me to contact some other entrepreneurs to invite to speak at this event. So I remember I said to myself, I've got to get my mentor to speak at this event. I mean, it was a goal of mine, you know, when I first started my businesses, to even get to know him. How cool would it be to now be having my own events and invite him, right? So I remember I sent out the email and I contacted him and he agreed to speak. And I was like, okay, it's game time. I was so excited. I remember I just jumped up and, you know, I was screaming at the house. And then from there, it was pretty much easy to get everyone else. You know, when I would invite other people, I would say, hey, this person's speaking, and this person's speaking. And it was crazy. I remember I got a lead from one of my other mentors. He had connected with a young and hungry guy named John Lee Dumas, basically the founder of Entrepreneur on Fire. When he was getting going, he's like, hey, you should call this guy. He's big on podcasts, and have him speak. It was really cool. He agreed and it was awesome. And he and I have become amazing friends ever since. Then. After I got John Lee Dumas, it was other entrepreneurs, and it just became easier and easier to get other speakers. And then it was on. I mean, we had our list of speakers. I started, you know, doing kind of these big reveals to, you know, all of the members. You know, this person's speaking. This person speaking. This is the king of podcasts. He's speaking. Hey. And I'm kind of speaking, right? So everybody was really excited and it was fun. And there was one other thing that I wanted to do to make this event a huge success.

So our system is exploding, Everybody's having success, we're having a lot of fun. Me and my right hand man are just on top of the world. And I wanted to create a game changer. You know, this was during the time where, you know, all of these different pieces of software were popping up to help people build landing pages. And, you know, we were using a specific company to do that in terms of the funnels that we were giving people within our company to use to go sell our products. I remember thinking to myself, how cool would it be to have my own software, my own lead capture page software that I could offer to other people and use on my own? And I started kind of calling around to some people to see what it would be like to essentially get this built. And I decided to get really ambitious and see if I could find someone to not only build it, but to build it in time to announce and release at my event. Yes, like four months away. So I call a guy up and he goes, yeah, you know, I don't know if it's possible. And, and you know, at this point I've got this newfound, like, mindset where it's like, you don't say what you can't do. You figure out a way to where you can do something right. So I go get by, I call another guy, he says, it's too not enough time. I go, okay, bye. I call one guy, he goes, well, I think we can do it, but it's going to be close. And I say, well, what if I paid you a little bit more? Do you think you can do it? He's like, yeah, I can do it, right? So he comes on, he becomes the project manager, and he goes out, he starts finding all these software engineers to build it. And I remember when I had the first meeting and they say, well, how do you want this, this thing to work? And I'm like, well, this is what we use right now. You know, I want something that works like this. I want to be able to build pages very quickly and I want it to be really smooth and I want to be able to offer this to my existing clients. And he's like, okay, I think I can do that. So they just get to work. I pay the money and I really don't think much about it. And now we're like a couple months out from the event and I would get some stuff back every now and then, but the word that I was getting, that it was coming along and I was so, you know, focused on growing, you know, this. This company and the system. I really wasn't paying attention. I just knew that, well, at least they told me that it was going to be ready by the time we got to the event. Now, once I got the word from the project manager that it looked like it was going to be possible, I let the members in our system know, hey, I got this big announcement. And I remember the last session of the event was going to be this big announcement that I was going to make at the event. So now I was on the hook. This thing had to be done. And I remember now we were, like, rolling with the system and myself and Right Hand man, we were spending a lot of time talking about, you know, our process and how we were going to launch this thing. So our goal to launch this, like, landing page software was to offer it for not $100 a month, not $50 a month, but for free. Yes, for free. Hosting, unlimited clicks to the pages, everything. That was our idea. That's what we were going to do. And we were going to do that because we thought, well, what if we were able to give this software away for free because there were other companies out there with similar software and use it as a lead magnet, right? Because if we're teaching lead generation and we gave people the software for free, then we'd be able to easily streamline them into our system and it would be a great way to essentially get more customers. Seem genius at the time, right? Another month goes by, and we're a month out from the event. And finally I see kind of like a little prototype. There's really no dashboard. There's really no processing in terms of collecting payments. It's just kind of like a shell of a company. But it looks like, okay, we've got enough. Just get started at the event, right? So two weeks go by, and now I'm expecting to, like, have something to see, and I still don't have anything. And I'm getting a little worried now. And people are now starting to message me, what is this big announcement? What are you gonna share? And I'm like, it's gonna be awesome. It's gonna be awesome. And then I get off the phone with them and I'm calling the developer, freaking out, like, you need to get this thing done right? And they're assuring me it's gonna be ready. Long story short, we get to the event, the event starts, and it's going. And you probably can guess, I still haven't seen this thing. I don't know if it's even going to work, but they're still telling me by the time you get on stage for this big announcement, which is the next day, it'll be done, right? So the next day comes and I'm, you know, in between breaks at the event, I'm on, you know, the phone, I'm on online, on webinars with the team and I finally see it an hour before I have to go on stage and I freak out, what the heck is this? I'm already using this. I kid you not, the interface looked exactly like one of the companies that we were using currently. And I said I wanted you to make something that works similar to that. I didn't want you to make the exact same thing. And I just go, ham, I'm so hot. I'm so mad and angry. I'm like, okay, listen, this needs to change. And you know, we can't have the same thing. I did not tell you to do this. I said I wanted it to function like this. And I'm freaking out. Like, don't worry, don't worry, we'll change it, it'll be different. And it's just the interface. Everything else is normal. We just needed to get the interface done quick. So we made it similar. And they're swearing like, did you steal this from them? No, we didn't steal it as our own thing. And I'm freaking out, right? I get to the event, I go, go down on stage and this is supposed to be like my like Steve Jobs moment, right? I had this vision that I would do these events every single year and announce some new thing, you know, at every event, right? So I come out there, get my Steve Jobs on and I get up to the podium and I pull it up and I'm just hoping that it comes up. And it comes up. I do it real quick, get in and out. And they're excited. I tell them that it's going to be free and everybody's going to be able to use it. They're going crazy. But I think I did it so quick, they didn't really understand like that it was a similar mock up to what I was using before. But I figured it'd be changed by the time they really got into it. So one of the things that we would do that was really cool at the event was we would offer an extra VIP day basically the day after the event, right? So maybe like 20 or 25 people paid for that. And it was cool because the next day after the two day event, we had like, a little room. And I was able to do, like, an extra mastermind, and I was able to get them to kind of beta test the software. And I made everybody promise when they signed up to not talk about it online. I told them what I'm telling you right now, that they're going to change the interface. This is the problem with it and all that good stuff. And they're like, oh, we swear. We swear they're using it. And, you know, I remember, you know, going home, I saw someone already talking about it on the Internet. I'm like, man, I thought I told you guys not to talk about it. And I started getting freaked out. I called my lawyer up and I tell them what happened. He goes, oh, it's probably nothing, but if you get anything, just call us back and, you know, we'll deal with it. And I get back and it's cool. We're riding high from the event. You know, we're so excited that I planned another, you know, trip to Sin City to celebrate. And then I remember I wake up one morning and I get an email. And the subject line of this email says, cease and desist.

Thanks for listening. Be sure to leave a review. And if you want to watch live episodes, be sure to jump over to YouTube and check them out. Adventure TV. I'll see you there.