The document is a comprehensive Standard Operating Procedure (SOP) for Amazon sellers that explains why Account Health is the central risk‑management dashboard in Seller Central and how it should be treated as a routine business activity. It details where to locate the Account Health page, how the Account Health Rating works as an early‑warning signal, and enumerates the many categories of issues that can damage the rating – from policy compliance and intellectual‑property complaints to delivery performance and regulatory compliance. For each major section (Policy Compliance, Customer Service Performance, Delivery Performance, Voice of the Customer, Performance Notifications, Account Health Assurance, Emergency Contact, Compliance Requests, IP/authenticity complaints, product condition, listing and restricted‑product violations, review policy, and regulatory compliance) the guide outlines the specific types of violations, the evidence Amazon expects, and a step‑by‑step response workflow (identify issue, gather evidence, decide action, record). It also provides practical checklists, recommended monitoring frequency, and a set of diagnostic questions that Warren AI should ask before giving advice. The overall message is that proactive, evidence‑based handling of Account Health issues protects the seller’s listings, inventory, and long‑term selling privileges.
Topics
Account Health as Amazon’s Risk Dashboard
Explains why Account Health is the central risk panel, its role in indicating policy adherence, customer experience, and operational safety.
Monitoring Frequency, Checklist, and Action Tasks
Recommends weekly checks during setup, more frequent after shipments or complaints, and provides a concise checklist and daily action task for sellers.
Account Health as Amazon’s Central Risk Panel
Explains why Account Health is the primary indicator of Amazon’s confidence in a seller’s operations, linking it to listing stability, inventory health, and selling privileges.
Policy Compliance Deep Dive
Breaks down the various policy‑related violations (IP, authenticity, condition, food safety, listing, restricted products, review policy, regulatory) and stresses careful reading of Amazon’s wording before responding.
Customer Service Performance Metrics
Covers Order Defect Rate, negative feedback, A‑to‑Z claims, and chargebacks, explaining their impact on health and the need for proactive product and listing accuracy even for FBA sellers.
Delivery Performance for FBM Sellers
Details the metrics Amazon monitors for merchant‑fulfilled orders—late dispatch, pre‑fulfilment cancellations, valid tracking—and why FBM adds responsibility.
Voice of the Customer – Product‑Level Signals
Shows how Amazon aggregates customer experience ratings per product and why repeated poor ratings flag risky items despite high sales.
Performance Notifications – Reading and Acting
Explains the structure of notifications (issue, ASIN/SKU, deadline, required documents) and the disciplined process of documenting and responding.