Seller Central Comprehensive Overview — Classic Original Version (2)
This document is a step‑by‑step instructional guide created by Warren Henson for UK sellers who are new to Amazon FBA and are using the classic/original Amazon Seller Central layout (New Seller Central toggle OFF). It explains how to verify the layout, describes the top‑left hamburger menu and top‑right settings and help icons, enumerates every main tab (Catalogue, Inventory, Pricing, Orders, Advertising, Stores, Growth, Reports, Payments, Performance, Apps & Services, B2B, Brands, Learn) and their sub‑menus, and highlights which sections are essential for a beginner (Account Info, Add Products, Manage All Inventory, FBA Inventory, Shipments, Payments, Account Health, Performance Notifications, Help). The guide also provides practical warnings (don’t change settings blindly, avoid random clicks, watch for notifications, understand tax and FBA prep before creating shipments), a beginner priority map, a checklist for familiarisation, and a “simple rule” to focus on navigation before using advanced tools. Throughout, Warren’s perspective encourages confidence, purposeful exploration, and the use of the search bar when needed.
Topics
Layout Detection: Ensuring the Classic Seller Central Version
Guidance on locating the New Seller Central toggle, interpreting its position, and confirming the classic/original layout before following any navigation steps.
Navigation Blueprint: Hamburger Menu, Settings Cog, Help, and Top‑Bar Icons
Detailed mapping of the primary navigation elements, their locations, and the purpose of each top‑level icon in the classic layout.
Catalogue Section: Adding Products and Managing Drafts
Step‑by‑step paths to Add Products, Add via Upload, Size Charts, Drafts, Selling Applications, and Image/Video uploads, with beginner warnings about gated products and data checks.
Inventory Section: Core FBA and FBM Workflows
Explains Manage All Inventory, FBA Inventory, Shipments, Opportunities, Analytics, and related sub‑menus, highlighting which are essential for new FBA sellers and which can be ignored.
Payments Section: Understanding Balances, Disbursements, and Fees
Details the Payments dashboard, Reports Repository, and Currency Converter, emphasizing its importance for cash‑flow awareness.
Performance Section: Monitoring Account Health and Notifications
Covers Account Health, Feedback Manager, A‑to‑Z claims, Chargebacks, Performance Notifications, and Voice of the Customer, with a strong warning to check this daily.
Settings Cog Sub‑Menu: Critical Account Settings and Safe‑Guarding
Maps Account Info, User Permissions, Tax Settings, Shipping, Returns, and other settings, with cautions against random changes.
Beginner Priority Map: Core Areas to Master First
A concise checklist of the most essential tabs for a new UK FBA seller (Account Info, Permissions, Add Products, Manage All Inventory, FBA Inventory, Shipments, Payments, Account Health, Performance Notifications, Help).