Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

30 Years of Hat Making in Portugal

20 May 2026 · 1 min

Watch on YouTube

0:50

In this excerpt from the YouTube video, a company representative (Speaker A) outlines the evolution of their hat‑making business since its founding in 1995. The firm began by developing software programs for the then‑simple embroidery machines used in hat production. Over the past three decades, as embroidery technology advanced, the company continuously adopted newer, more sophisticated equipment and software to create increasingly complex and high‑quality designs. Their strategy is driven by the need to serve the fashion industry, staying ahead of market trends and offering designs that are difficult for competitors to replicate.

Chapters

So you didn't always just start off making hats, right? There's a bit of history to this company. We started in 1995 and we started only doing the program for the embroidery machine, but at that time the embroidery machines were much more simple. They didn't have like we have today. Around 30 years we evolved like the industry evolved. So the idea is, and everything that comes in the market that allows us to do more more complex and beautiful things, usually we buy it because when we, we try to provide a good service for the fashion industry, you need to be on top of every quality available to provide difficult things for others to copy.