40 Years of Shirt Making in Italy
29 May 2026 · 1 min
0:57
In this interview segment, the speaker explains that his family’s shirtmaking company was founded by his father in 1990, giving it nearly 40 years of heritage in Italian fashion. The business has preserved the traditional sartorial shirt‑making method while modernising by launching an online made‑to‑measure shirt service. To achieve this, they partnered with several Italian workshops, turning a client‑producer relationship into a collaborative venture. The speaker emphasizes a strategic focus on shirts alone, believing that concentrating on a few products and executing them exceptionally well is the key to delivering maximum quality.
