A garment factory with no minimum orders picks clients based on creative fit, not profit. They turn down simple t-shirts to focus on experimental work: destroying and rebuilding garments with gold leaf, radical washes, and mixed fabrics. The creative challenge is what keeps them engaged.
Chapters
What do you look for in a client? I work for a challenge. Your factory is one in a million in the sense that you're willing to open up to no minimums, which means a new customer can walk in the door and really start a brand with you. So you probably have the luxury of choosing which clients you want to work with.
If you want to make a t-shirt or a sweater, it's a t-shirt with a print. Come on, you go to IKEA or whatever, just change the print. I don't want that. But if you want to destroy a sweater, if you want to put gold on the sweater, if you want to make the sweater something different, if you want to make the sweater with iron, I want something different. I want you to destroy the garment. I want to put a different wash, different construction, mix the jersey with the woven, like the pants with a bit of jersey. It's something challenging. It's what keeps me here.