Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

Burberry Makes Their Trenchcoat for $350

28 Jun 2023 · 1 min

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In this video, the narrator visits an exclusive Japanese garment factory that handles the cutting and sewing of Burberry's flagship $3,200 Heritage Trench Coat, as well as Sakai jackets. The factory charges Burberry $350 solely for cutting and sewing, excluding fabric and trim costs, and $500 for Sakai jackets. The workforce consists of artisans with over 25 years of experience, boasting capabilities that surpass even elite Italian handbag factories. The narrator was shown a range of fabric swatches priced between $5 and $57 per meter, covering materials such as French terry, fleece, wool, and specialty silks. The factory’s supply network is described as capable of producing the highest quality garments globally. However, the supplier requires prospective business partners to meet in person in Japan, emphasizing the exclusivity and personal nature of the relationship.

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So these guys are responsible for cutting and sewing Burberry's leading product, the $3,200 Heritage Trench Coat. This was the most exclusive factory I've ever stepped into, and I can't believe I got to visit it in Japan. I was absolutely not allowed to film, but I got a couple pictures. Turns out they charge Burberry $350 just for the cutting and the sewing of that jacket. That's exclusive of all fabrics, trimmings, and any other costs associated with production. And they actually do cut and sew on these Sakai jackets, and they charge them $500. They have the most sophisticated sewers on the entire planet, with capabilities beyond Italian handbag factories. Everyone in their factory is an artisan with 25+ years of sewing experience. They put together all of these swatches for me ranging from $5 a meter to $57 per meter. And that includes fabrics like French terry, fleece, wool, special silks, really anything you can imagine. Their supply network is capable of putting out the highest quality garments on the planet. But here's the catch: you need to go to Japan to do business with them. They only want to meet you