Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

Burberry's Secret Factory in Japan

12 Jan 2024 · 1 min

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In this brief fashion commentary, the speaker expresses strong respect for Burberry and reveals that the Japanese company Matsumaru handles all cutting and sewing for Burberry's iconic Heritage trench coat, the brand's most popular product. The speaker rates Burberry's overall value and quality as an A‑tier brand edging toward the S‑tier, indicating a very high perception. A comparison is drawn with the luxury label Aimé Léon Dore, noting that Burberry’s quality is generally high and its price points sit above typical streetwear, reflecting its premium positioning.

Chapters

Burberry. Burberry, I have a lot of respect for. So I know, uh, Matsumaru in Japan takes care of all of the cutting and sewing on their Heritage trench coat, which is their most popular product. In terms of value, when it comes to Burberry, I think it's really high. So I'm actually going to rate Burberry A-tier, maybe a little bit above A-tier. Let's say it's like A-tier peeking into the S-tier. Aimé Léon Dore. Interesting brands. In terms of their quality, I would say on average it's pretty high. I have noticed that the price points are higher than the average streetwear brand with— they produce an unavailable