Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

Cost To Produce With Vibram Soles

1 May 2026 · 0 min

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In this brief discussion, the speakers explain that a shoe equipped with a Vibram outsole does not necessarily command a premium retail price despite the outsole’s high factory cost of around €20. They outline several product examples: a boot similar to Doc Martens with a leather construction expected to retail for about €40; a shoe featuring a 3M‑printed logo and bespoke packaging projected to sell for €55‑€60; and a more classic, formal shoe also priced around €55‑€60. The conversation highlights how material choices (leather, printed logos), style categories, and especially customized packaging can significantly affect the final retail price, even when the core outsole cost remains constant.

The idea of this is to show you that vibram doesn't always mean very high price in terms of factory pricing. So that's a shoe that has a vibram outsole, that's costing us close to €20. The outsole is very expensive in itself. That's probably a shoe that we're going to be selling around €55 to €60.
Something like this, more of a Doc Martens style.
Yes, a boot like that shows that we also do more of the classical and formal and traditional shoes in Portugal. On that shoe, the special aspect is really going to be the leather. The shoe like that, probably around €40. Okay, something like this. Pretty special shoe as well because of the printing. As you can see, there's a 3M logo on this shoe, so it's a quite hard to make. That's a shoe that's going to be between €55 and €60 depending on the packaging as well. Remember, packaging is very special, very bespoke, so depending on how much money you want to spend, it can bring the price up.