A new machine dyes jeans without water, spraying a moist fog of dye instead. Conventional dyeing uses the equivalent of ten bathtubs of water per pair. The dye is a blue mineral pigment mixed with acrylic resin.
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So what's happening right now is he just put the liquid in the machine. This machine works in tandem with this washing machine. What's really special here is that no water at all is being used in the process. In fact, that liquid is going to be sprayed into the machine kind of like a fog that's going to be moist enough to actually be able to penetrate the fabric without using any water at all, which is pretty revolutionary because dyeing is traditionally one of the processes that consumes the most water. They say that to make one pair of jeans, it typically takes 10 bath tubs worth of water. So this is very, very cool. Holy— the dye is particular. You explain what that is. Here, that is the blue mineral pigment with the acrylic resin. With the acrylic resin? Yes. Oh my God, very cool. Very, very cool.