An architect and denim brand founder explains why jeans are central to his identity and career. He argues that real expertise comes from daily hands-on work and deep passion, not from books, pointing to his early blog posts as proof of a lifelong connection to denim.
What does denim mean to you? Denim is my life. I just love denim. I always had. I always loved. When I was your age, I was an architect. I loved fashion. I loved seeing the runway shows and the collections and the brands and understanding who was doing what, what was the creative director of that brand and what he was doing when it changed and so on. I spent 4 years From the trend researcher, I became a creative director of a jeans brand, and then I left and I started 5D. To be honest, I think I was already a denim lover before because I just love denim. And when I look at my very old blog posts, it was a lot about denim. So I already had this connection with denim. If you work on denim, if you deal with denim every day, you will start to understand. It's not something you will learn from the books, and this you learn from experience. So you must be really passionate about denim.
