Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

Highly Specialized Hats Made In Portugal

17 Dec 2025 · 1 min

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0:56

In this interview excerpt, a designer/brand representative discusses an experimental hat created for the Portuguese brand FAME. The piece was a non‑production sample intended to test new design directions and gauge market reaction through word‑of‑mouth. Key innovations include a peach‑finished cotton fabric that feels waxed and suede‑like, and unconventional construction details such as a pocket, multiple attachments, and buttons, demonstrating the brand’s ability to work with leather. The conversation highlights the collaborative process with FAME, the intention to capture attention, and the strategic use of a prototype to explore novel aesthetics before committing to full production.

Chapters

This is wildly different from everything I've seen you do here. How did you make this hat? So we wanted to test something different. We want to also test the market and call people's attention. And what we did here is definitely the cutting on just the fabric, but also add an extra layer. FAME is a very cool brand. How did you get in contact with this brand? We think that word of mouth was mainly our, our way to communicate. We did some works with them, definitely some really cool works. Very cool concept. I really love this cotton that you're using. There's some sort of finish on it. Yeah, the peach finishing. It gives it that waxed feel, almost a suede-like texture. Really beautiful. Can you talk a little bit about this? So this was actually a sample. It didn't actually come out to production. Something new for them. For example, you will never see a pocket on the hat like this, and you should never see something with a lot of attachments, a lot of buttons. We can prove that we can work with leather.