A demo of a printing technique that stamps hyper-realistic denim-wash textures onto fabric for Diesel. They test the process on white cotton ripstop first to verify ink color and print quality before applying it to full jeans.
What kind of printing is it? Wash in—
In Italiano.
Okay.
It's a denim wash. Stamped. Stamped. We've taken the graphic of a washed denim and stamped it. It's a production that we've done for a Diesel collection. And it's cute to see because it's very realistic.
Okay. This is supposed to be done on denim. They're doing it on a piece of white cotton ripstop as just an example. But what they're doing right now is a realistic print that basically reflects as if the jeans were really used or washed out. They're gonna print an entire pair of jeans right now. They do an initial color test where they print. She told me not to touch this. The ink will rub on. Just initial color test just to make sure that the ink is ready to go.