A third-generation shoemaker runs the Italian factory his grandfather started in 1948. He talks about honoring his father and uncle while bringing modern technology into the workshop, and describes the relentless sacrifice required to keep the brand alive.
What is this factory doing to kind of maintain that heritage? My main goal in my professional career is to expand this heritage. I just want to be known for what this place is. It's a place where we make shoes since the '48, so it's 8 years of history. I want to honor my father. I want to honor my uncle. I want to honor my family. I'm a guy born on the internet. I understand the technology. Technology behind the factories that I stumbled across in my career. Made in Italy for me is what I showed you today. It's sacrifice, is working like crazy without timing for the perfection.
