Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

Italian Wool: Sheep Created For Luxury

10 Sept 2025 · 0 min

Watch on YouTube

0:14

In this brief segment of the video, the artisan (Speaker A) explains that the distinctive natural color and exceptional softness of their wool stem from an invention his father introduced in 2000, which involved breeding a new type of sheep. Speaker B probes the process, confirming that the family worked closely with shepherds to genetically engineer sheep from the outset to achieve the desired softness, a practice described as “insane” in its ambition. The conversation then moves to the factory’s mixing area, where wool from various global sources is combined to produce a luxurious mélange yarn—a blend of colors that showcases the brand’s commitment to unique, high‑end textile creation.

This color is completely the color of the nature, so it's not color. This is how comes from the sheep, and this is very rare, and it's an invention that my father had in 2000.
Sheeps originally, like when your father started searching, they weren't exactly of the right softness, right? Exactly. But working with the shepherds, they breeded the sheep differently in order to achieve a new type of sheep that would be the softness you were looking for. Exactly. So you guys literally engineered sheep from the very beginning? From the very beginning. Per experiment of wool manufacturing. This is insane.
This is the mixing area. We mix the different types of wool from all over the world in order to make a mélange yarn. Mélange yarn, it means that it's a mix of colors.