Luxury Laser Denim Engraving Process
11 Feb 2026 · 0 min

0:14
Watch a laser engrave a brand logo and floral patterns onto raw denim in real time. The process works on unwashed fabric because these pieces will become bags that won't be washed.

Watch a laser engrave a brand logo and floral patterns onto raw denim in real time. The process works on unwashed fabric because these pieces will become bags that won't be washed.
They want to show us lasering, but all of the pieces for production have been lasered, and now she's scrambling to find— all right, there we go. Not to wash it, but she found some unwashed raw denim. So in this case, this was the logo they were lasering, and that's the process of it happening in real time.
That's crazy, bro.
So what's so cool about lasering is you can also get something like this, which is a beautiful floral detail design. You can get brand logos. So what's she doing right now?
She is, uh, made with the laser. What's the reason to do it by hand? Togli solamente la polvere del laser, della bruciatura, ok? Così ci togli solo il laser, perché devono fare delle borse, quindi le borse poi non andranno lavate, ok? Quindi gli togli solo la polvere della bruciatura.