Conventional washing machines tumble jeans too much, damaging fabric. The company retrofits machines with smaller compartments that limit movement, extending jean lifespan through a complex 15-step washing process with up to ten wet-dry cycles.
When it's in a full-size tumbler, the pair of jeans moves around a lot more. The more a pair of jeans moves, the more it gets damaged. So by having smaller compartments, they guarantee the life of the jeans to be much, much longer. The way they create these machines is by actually welding them and converting them into these compartments. We need to find a way to protect the fabric, otherwise it destroys. Process of a pair of jeans is really long, so we have a lot of Wet, dry, wet, dry, and wet, dry, like even to 10 times. When they purchased this machine, it was a full-size tumbler. Since their washing processes are so complex, it's very important that you don't walk out of the 15-step with a pair of jeans that's going to break down after one wear, because they don't exist this way. This is their own invention.
