Will Lasrý shows how rhinestones feed from a plastic roll into an embroidery machine, each stone attached to a tiny thread. The machine stitches them directly onto fabric at 800 stitches per minute, much slower than standard embroidery, making production costly and prone to scattered stones if mishandled.
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Anytime you see a wheel like this, it's because there's a special type of thing being embroidered. In this particular case, they're actually doing rhinestones. We see all of the rhinestones here, and it's removed from this plastic roll that looks exactly like what's inside a movie theater, a tape roll. It's gonna extract the rhinestones from there, and there's a little thread attaching each rhinestone, which is what's gonna actually go into the fabric. In this case, they're doing it directly on backing. Pay close attention to how much slower this embroidery machine is moving as compared to the other ones. When you're working with sequins, when you're working with rhinestones, it has to be careful to ensure it properly adheres and pierces through the fabric, especially at the speed that these machines are going at, which is like 800 stitches per minute. It's going to be a complete mess. Stones are going to be everywhere. It's much slower for production, it's much more costly, but it gives a great result.