A visit to Dharavi in Mumbai reveals artisans making embroidery for luxury brands like Dior. The speaker argues these world-class craftspeople deserve international recognition and investment as India becomes both a luxury manufacturing hub and consumer market.
I remember going to this slum in Bombay called Dharavi. You must have seen it in Slumdog Millionaire if you've seen that movie. I've seen the movie. And over there I walked into a house which is probably half the size of this room, and over there people were making embroidery embellishments for a really popular luxury brand. And that kind of showed how, like, you know, the really tiny alleys of India also are just creating such great work that somehow I just wanted to kind of get invested in it and grow with it and call that out a lot more and kind of give it the international recognition recognition that it sort of deserves. And India is like a growing market from a consumer perspective as well, right? Like Dior had their show in Bombay now, and there are other luxury brands having their shows in Bombay that kind of just shows that India, A, has the potential for production, but also has a very large consumer base consuming a lot of these luxury brands as well. Um, so I guess now that, you know, the larger brands are talking about manufacturing in India, it just, you know, sort of is getting a lot more recognition already.
