Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

This Factory Designs Shoes For You

27 Oct 2025 · 1 min

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0:51

In this segment, a factory representative explains the economics and technical specifications of producing a custom technical shoe. The base price is anchored to a minimum order quantity (MOQ) of 200 pairs, with outsoles costing about €20 each and the final shoe price estimated around €75. Production takes place in Portugal, making the factory one of the few that manufacture technical shoes locally. The speaker highlights the Jerez Trek project, a trek shoe designed in collaboration with a brand, featuring laser‑bonded materials, digital prints, 3M accents and laces, and a proprietary "AH signature Android Home" flex system. While most components are sourced from China, the outsoles were shipped from China during COVID at a reduced cost of €6 per sole. The speaker emphasizes the labor intensity involved in producing a limited run of 200 pairs.

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What's the cost for something like this, like roughly in production? Base price always going to be MOQ 200. They come landed in Portugal. These outsoles cost close to €20. A shoe like that is going to be close to around the €75 ballpark. We're one of the very few ones to actually make technical shoes in Portugal. Favorite projects, one of them is that called the Jerez Trek. So it's a trek shoe and the brand actually believed in our vision. So we actually designed it for the brand and spec'd it and created everything. This is all laser bonded into the material and basically recut to the exact of the brand, which is the AH signature Android Home. Flex again, digital prints, 3M accents, 3M laces. So all of them, they're going to come from China and the cost of peak during COVID our shipment was €6 per, per sole. But it's the amount of work that's associated to actually making that shoe for 200 pairs. That's one of my favorite parts.