Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

You’ve Never Seen Denim Like This

15 Sept 2025 · 1 min

Watch on YouTube

0:40

In this segment of the YouTube video, speaker A explains how a large piece of denim is coated using a proprietary Manopelle coating developed for Diesel. The discussion highlights that the brand’s screen‑printing facility is not a generic operation but a specialized denim‑focused studio equipped with machines built specifically for printing on denim fabrics. The speaker also describes a prototype created for Ralph Lauren featuring a cracked‑print effect: an orange‑colored denim base overlaid with a black crack pattern. The conversation ends with a brief mention of a gel finish applied to denim, underscoring the experimental and high‑tech nature of the fabric treatments showcased.

Chapters

How do you coat such a large piece of denim is what I'm curious, like— Yeah, this is a Manopelle coating. We made this for Diesel. It's practically a print that we do on the denim and gives it this. Our screen printing facility is not a normal screen printing facility. We are specialized, of course, on the denim and we have machines that are made for printing on denim. This is another prototype we made for Ralph Lauren. It's a cracked print that we do on the denims. I guess the base of the denim was like an orange color and then you did a black crack print on it? Exactly. Yeah, this is crazy, bro. And this is also gel. Insane.