Will Humphreys tells musculoskeletal professionals to stop waiting for referrals and claim their role as direct points of care. He argues they're uniquely positioned to lead their field and pushes them to unite against burnout through ethical profitability.
Chapters
Let's go get what's ours. You know, this is the one profession that I say, let's go make as much money as ethically possible. Like, let's get crazy profitable ethically. But, like, let's go. Let's just stop this thing called being a referral that gets sent out from a doctor and be the doctor, be that direct point of care. Because we. We are. Studies have shown no one knows the musculoskeletal industry to start better than us, except for orthopedic surgeons. So for us, in a place where we can stand and come together, there's endless possibility. And, yeah, there's going to be some periods of time with burnout guys that's anything that's worthwhile. And for us to be able to come together and overcome that, it's such a beautiful thing.