Will HumphreysVirtual Assistant & Healthcare Recruiting Expert

Charge What You’re Worth

Name: Charge What You’re Worth
Uploaded: 2026-01-22T17:05:01+00:00
Duration: 51 s
Channel: Will Humphreys
Description: Will Humphreys tells physical therapy clinic owners to stop undercharging for their skills. He argues that balancing mission-driven work with financial…

22 Jan 2026 · 1 min

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0:51

Will Humphreys tells physical therapy clinic owners to stop undercharging for their skills. He argues that balancing mission-driven work with financial reality means pricing your expertise high enough to cover family, housing, and retirement.

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I actually think there's never been a better time to be an entrepreneur who wanted to be a PT provider or own PT clinics. I think today is the best time ever in the history of our industry. We have to be okay talking about money because no one works for free. We do this like all of us. Yes, we want. You and I are here and not in other industries because we want to be a part of this journey of physical therapy and the mission and the vision that we have associated with that. At the same time, we have spouses, homes, children, pets, whatever else. We have obligations. We'd like to retire at some point, like, all those things. And, you know, hate to break it to everybody, but all those things take money. And so that doesn't mean we need to go make billions of dollars a year, but it does mean that it's okay to realize the worth of your skills, to charge accordingly, and to build a life around that, whatever that is for you individually.