Crisis or Opportunity? You Decide.

People fall down or anything. And it comes with anxiety and feeling like, oh, damage is done. We can't do anything about it. This is terrible. I wish it never happened. Or you can reframe that and really see how can I strengthen our structure and systems. You have to connect with the patient, right? What can you do now at that moment? What do you have control over that you come out stronger? If you just put your head in the sand and oh, it didn't happen, there's going to be complaints, there's going to be lawsuits, there's going to be relationships broken with referring MDs. We've had it and we came out stronger. We reached, we had people fall down. Our accidents, we reached out to our patients like crazy. Follow up, make them feel special. And with the doctors, they've been daily out at us before, like it's hard to avoid, right? It's their surgery. Don't do damage to my surgery. And relationships could have been broken, but it's where the real like trust comes in. And going that extra step, being uncomfortable, reaching out to the doctor, admitting what happened and then inviting them for in service.