A therapist explains how she accidentally built a successful practice for runners by focusing on what the market needed. She hired staff aligned with that niche, created a mentoring program called Running 101, and turned an unplanned specialization into genuine passion.
Successful at. I had no intention of doing it. I became successful in a niche that I wasn't intentionally passionate.
For, but.
I became really passionate. And I grew my business. I grew myself. Every continuing education course I took, every dollar I spent to improve myself was focused on that niche. And then every decision I made with my business was focused on this niche. And then it just grew from there. And when I hired therapists, they needed to be able to treat this. These people. So I called it Running 101, which was my mentoring program that I did with my therapist and my staff to make sure they knew how to talk the talk, walk the walk. And we just grew, and we were the business that the runner built.
Gosh, that is such a cool story, because it wasn't like you were this passionate runner as much as you were listening to what was needed and wanted. And because you were successful at creating that, that's what created the passion. And, you know, I've experienced that in my own world in different ways. But I think the important thing.